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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

In our recently released 2019 Mobile Customer Engagement Benchmark Report , we reviewed data from over 1,400 unique iOS and Android apps across all app categories (from January 2018 to December 2018) to understand how customer engagement and interaction rates have changed over the past few years. That’s 20% growth year-over-year.

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What we shipped: 2018 year in review

Intercom, Inc.

In 2018, we doubled the size of our R&D teams to continue building best in class products with non-stop innovation. In 2018, we set out on our own path to make our mark where we felt others had fallen short. Read on to hear more about what we shipped in 2018: . We strive to let our product do the talking.

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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

Mobile brands and devices. We scaled it quickly and have been leveraging it for a variety of brand and partner activations since. The post Meet the PMs Who Created 2018’s Hottest Mobile Apps appeared first on Apptentive. Understanding the different use cases and needs is complex. For instance, differences in: Culture.

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2018 on Inside Intercom

Intercom, Inc.

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. Here is our collection of the Inside Intercom highlights from 2018. The best of the blog.

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3 Customer Engagement Tips for Lifestyle Apps

Alchemer Mobile

You could, but you probably won’t get your message across very effectively. To treat digital interactions as you would in-person interactions with context in mind, the simple, yet effective, “yes” or “no” question Love Dialog offers gives Lifestyle brands the context they need to interact with customers in the most relevant way.

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Engagement Benchmarks for Travel App Success

Alchemer Mobile

Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category. Invest in two-way messaging. These messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment.

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