Remove 2017 Remove Technical Review Remove Weak Development Team
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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What we Learned at Mind the Product London 2017

Mind the Product

I believe that to be successful we need to work across disciplines and make sure that everyone in the team owns the product together. This opportunity solution tree is a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities. Quality Design. Being Human.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

Branding 209
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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

Six Fallacies that Prevent Startups from Adopting Agile Successfully From 2010 to 2017, I worked several years in three Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. Their collaboration will lead over time to a ‘team of teams’ structure. Participation is free.)

Agile 192
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Usability testing: the complete guide

UX Planet

It doesn't matter whether we’re talking about a website, mobile app, AI assistant, AR/VR or other wearable technology; you need to test with users. While they technically mean the same thing, I prefer usability testing because it places the emphasis on testing the usability of the product or system rather than the user.