Remove 2017 Remove Technical Review Remove Weak Development Team
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The Product Strategy and the Product Life Cycle

Roman Pichler

Listen to the audio version of this article: [link] A Brief Introduction to the Product Lifecycle Model As its name suggests, the product lifecycle model describes how a product develops over time. A product is born or launched; it then develops, grows, and matures. It assumes that it has a life much like a living being.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Most companies are in reality reviewing and failing several orders of magnitude less ideas than this.

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Scrum Development Team Anti-Patterns

The Product Coalition

TL; DR: Development Team Anti-Patterns After covering the Scrum Master and the Product Owner, this article addresses Development Team anti-patterns, covering all Scrum Events as well as the Product Backlog artifact. Only members of the Development Team create the Increment. Source : Scrum Guide 2017.

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

Six Fallacies that Prevent Startups from Adopting Agile Successfully From 2010 to 2017, I worked several years in three Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. Their collaboration will lead over time to a ‘team of teams’ structure. Participation is free.)

Agile 180
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What we Learned at Mind the Product London 2017

Mind the Product

I believe that to be successful we need to work across disciplines and make sure that everyone in the team owns the product together. This opportunity solution tree is a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities. Quality Design. Being Human.

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

Branding 209