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BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. With that in mind, it’s apt that we include a round of thanks and appreciation to everyone who has supported Boston Women in Product throughout 2017, in ways both big and small. By the numbers.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The AI Revolution in Voice of the Customer Research Early AI Experiments (2017-2018) AMS began experimenting with artificial intelligence for customer research around 2017-2018. To answer this question, they employed a technology called supervised fine-tuning. Consider both early-stage discovery and later validation activities.

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What we Learned at Mind the Product London 2017

Mind the Product

Calm technology advocate and Visiting Researcher at MIT Amber Chase took the stage next to help us all to consider how our technology should get out of our way, rather than constantly interrupt us. Technology has to work alongside us rather than take over our lives. Being Human. Space Shapes Culture. What were your takeaways?

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What we shipped: 2018 year in review

Intercom, Inc.

This next chapter has already begun, with our new automation technologies like bots and the ability for our customers to connect Intercom with more of the other tools they use every day. In fact, a 2017 study found that of the marketers, salespeople, and business owners surveyed, 82% lost up to an hour a day managing different technologies.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. The beauty of the freemium model in an enterprise setting is that the supplier due diligence process is already much further along. Like Trello before, Atlassian has a non-traditional sales model. Crowning the customer.

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The 30 Best Pieces of Advice for Entrepreneurs in 2017

First Round Review

The most insightful and transformative pieces of advice we published on the Review in 2017, curated for your perusal and continued excellence. Relevant to everyone working in tech, not just founders. Continue reading at First Round Review »