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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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What we Learned at Mind the Product London 2017

Mind the Product

This process lets a small, committed team get to the crux of a single problem quicker, so you can explore a solution more effectively than is otherwise possible in a traditional organisation or even in a nimble start-up. Teresa’s opportunity solution tree can help us to do this. Quality Design. We can all be Creative.

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391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

Product Innovation Educators

When our customers want a new solution, we try to find that solution, invent something, or enhance the features of an existing product. We came up with the solution of putting an adapter with a USB port in a light bulb socket. Wyze’s tagline is to make great technology accessible. When we came out with the $19.99

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Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

I hope to have the book ready by early 2017 and I’ll be blogging bits and pieces along the way. We would jump from reviewing interview guides one week to discussing experiment results the next. Over time, I started to reframe the two dimensions as discovering opportunities and discovering solutions. Let’s get on with it.

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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?