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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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The Product Strategy and the Product Life Cycle

Roman Pichler

The life cycle model is hence not a predictive tool that forecasts the value a product will generate. This may require several weeks of dedicated research and experimentation work. Take, for example, Google Wave , a messaging and collaboration tool launched in 2009. Take the iPhone again as an example.

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Quantum UX Research

UX Planet

The potential of quantum computing and artificial intelligence to enhance user research User research is crucial for the human-centered design of digital products and services. By deeply understanding users’ needs, desires, and contexts, companies can create meaningful solutions that address real human problems.

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Software Product Owner Career Path

Userpilot

Starting a career as a software product owner requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for software product owners, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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What Is a Growth Team And Does Your SaaS Need One?

Userpilot

As you read on, you’ll learn: The key responsibilities of SaaS growth teams. Examples of in-app experiments to drive growth. The former is mainly concerned with applying hacks that lead to growth due to virality. Examples of growth experiments in SaaS: Adding an onboarding checklist to improve the activation rate.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

Real-life SaaS examples of successful market development attempts. Let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base. HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform.

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Best 15 NPS Survey Tools in 2024

Usersnap

Finding the right tool was challenging for me as a product manager, but I realized how crucial the right choice is for quality feedback and business growth. The right tool helps create NPS surveys, gather accurate NPS score data, and enhances the overall customer experience by providing actionable insights.