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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.

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Usability testing: the complete guide

UX Planet

How to plan, conduct and report usability studies. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Risk of exclusion  — in some sectors there are no competitors, e.g. some health or government services.

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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

Software-as-a-service (SaaS) models, which operate on a subscription basis and are centralized and situated on a remote cloud network, are increasingly popular with businesses for a variety of factors, including flexibility and affordability. Saas startups that provide software as a service have a good delivery model.

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Four Challenges Finance Apps Face and How to Conquer Them

Alchemer Mobile

We’ve outlined some of the unique challenges financial institutions commonly face, some suggested solutions, and examples of companies who have excelled in conquering these obstacles. Providing a seamless customer service experience from one device to another is critical as well. Improving app store ratings and reviews.

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Using Embedded Analytics to Drive Revenue

Mind the Product

Over 90% of software companies are embedding some form of analytics in their applications – often for free, according to the 2017 State of Embedded Analytics Report from Logi Analytics. Today, nearly everyone is in on the act. Embedded Analytics – Five Key Considerations. But what works?