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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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The Product Strategy and the Product Life Cycle

Roman Pichler

The life cycle model is hence not a predictive tool that forecasts the value a product will generate. Take, for example, Google Wave , a messaging and collaboration tool launched in 2009. Due to its lack of success, Wave was discontinued at the introduction stage about a year after its launch.

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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

Software-as-a-service (SaaS) models, which operate on a subscription basis and are centralized and situated on a remote cloud network, are increasingly popular with businesses for a variety of factors, including flexibility and affordability. Saas startups that provide software as a service have a good delivery model.

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Best 15 NPS Survey Tools in 2024

Usersnap

NPS measures customer loyalty by asking how likely customers are to recommend your product or service to others. Finding the right tool was challenging for me as a product manager, but I realized how crucial the right choice is for quality feedback and business growth. They usually come with robust analytics and reporting features.

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Gamification meets the altruistic world of donation platforms

UX Planet

The fundraiser together with the person in charge creates a campaign on a platform aimed at potential donors and then the potential donor will determine their choice to donate or not, then the results of the donation are distributed by the fundraiser and the person in charge/platform. Gamification ?

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Software Product Owner Career Path

Userpilot

Starting a career as a software product owner requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for software product owners, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Usability testing: the complete guide

UX Planet

How to plan, conduct and report usability studies. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Risk of exclusion  — in some sectors there are no competitors, e.g. some health or government services.