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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Product Talk

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. Assumption testing is evaluative. Interviewing is generative.

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3 Best Practices for Adopting Continuous Product Discovery

Product Talk

It’s easy to think you already do continuous product discovery. They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Most product teams are starting to integrate discovery practices into their product development process. Hypothesis Testing.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Start making better product decisions: A framework to go with your Agile Process

The Product Guy

Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Why do I need a framework? Quarterly Objectives.

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Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

I’ve been coaching product teams for three years on modern product discovery and this single change has had a bigger impact on how teams work than everything else I do with them combined. I hope to have the book ready by early 2017 and I’ll be blogging bits and pieces along the way. Let’s get on with it.