This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. Assumption testing is evaluative. Interviewing is generative.
It’s easy to think you already do continuous productdiscovery. They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Most product teams are starting to integrate discovery practices into their product development process. Hypothesis Testing.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Why do I need a framework? Quarterly Objectives.
I’ve been coaching product teams for three years on modern productdiscovery and this single change has had a bigger impact on how teams work than everything else I do with them combined. I hope to have the book ready by early 2017 and I’ll be blogging bits and pieces along the way. Let’s get on with it.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
I’m completely psyched to have made this year’s list of Top 40 Product Management Influencers of 2017 for the THIRD CONSECUTIVE YEAR! Julie Zhuo // Facebook Julie is the VP of Product Design at Facebook where she manages the design team responsible for the core Facebook experience. Twitter | Linkedin | Medium.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
At Mind the Product our mission is to further the craft of product management by bringing together product people of all stripes to share their stories and experiences. So without further ado, here are the Top 10 Product Management & Design Videos of the year: 1. 20 Years of Product Management in 25 Minutes.
Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.
Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. Why is your app rating decreasing?
I opened this year’s Mind the Product London conference by suggesting that product management isn’t actually about managing products, but about managing people. I believe that to be successful we need to work across disciplines and make sure that everyone in the team owns the product together. Saving Time and Money.
The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. In a recent survey of customer support leaders, Aircall, an internet phone system specifically built for online call centers, found that controlling costs was the No.
“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built.
Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. Why is your app rating decreasing? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. Average app review volume.
At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.
This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. When Mind the Product releases the video, I’ll add it to this post. Teresa Torres presented ‘Critical Thinking for Product Teams’ at Mind the Product London on September 8, 2017.
People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.
How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Summary of some concepts discussed for product managers. [3:15]
In 2017, Teresa Torres gave one of our favourite talks on the Mind the Product stage, introducing the concept of Opportunity Solution Trees. When we started this podcast, Teresa was one of the people we simply had to talk to – about this technique, and also about her work as a discovery coach. Quotes of the Episode.
Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technologyproducts of our time, including Netflix, iTunes and Word for Mac.
The potential of quantum computing and artificial intelligence to enhance user research User research is crucial for the human-centered design of digital products and services. By deeply understanding users’ needs, desires, and contexts, companies can create meaningful solutions that address real human problems.
Have you ever opened up an exciting new app, but instead of being asked to “ Sign up ” you saw “ ??????????? ”? It might even put them off the app altogether. But consider this: Only 25% of the world’s internet population are native English speakers, the rest have to tolerate these language barriers on popular apps day-to-day.
Ratings and reviews are the lifeblood of the mobile app world. They provide social proof and are responsible for making the first impression on a customer when they encounter your app in the app store. Jumping from two-stars to three-stars in the app stores can increase conversion by up to 306 percent.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Tips for conducting consumer and market research for new products. What you can learn from user behavior to improve aspects of products. 5 best books on product management. (1)
MTP Engage Hamburg will be a one-day event for 300+ product people with 4 keynotes, 12 sessions with members of the local product community, and many ways for product people to engage & learn. His fourth startup NumberFour is one of the most curiously awaited product launches in 2017. Johanna Kollmann.
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. I’m inspired by making other Product Managers awesome. I sometimes miss building softwareproducts myself, but being a part of teaching and expanding Product Management is a passion. Jeremy Horn The Product Guy.
2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.
As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Zack began his career as a product designer before moving into product management and then growth roles. And they said, “An iOS app.”
It is not enough to support your users only when they have issues with your product. The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience.
Do you want to know how your mobile app engagement data compares to others in your industry? This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We’ve gathered and analyzed customer engagement data from the mobile apps in the following categories: Finance.
In our recently released 2019 Mobile Customer Engagement Benchmark Report , we reviewed data from over 1,400 unique iOS and Android apps across all app categories (from January 2018 to December 2018) to understand how customer engagement and interaction rates have changed over the past few years. That’s 20% growth year-over-year.
However, we convinced ourselves that we’d better tackle the problem properly when we had time to fully explore the solution, and so we took our time defining the problem, doing extensive research and exploring lots of possible solutions. The whole process took a while. Why we shouldn’t trust our intuition.
While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. Most of these technologies are evolving every day. between 2017 and 2022.
Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning. Scott Berkun, Author.
Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them. But, as I’m sure we’re all aware, exploring new business models such as voice-based products and experiences doesn’t always come naturally to big companies. Design Sprints for Voice.
As technology advances, the food technology business is capitalizing on new capabilities to revolutionize how it operates. However, there are 6 developing food technology trends that could assist the world in getting to where it needs to be to overhaul the system. Top food tech trends to keep an eye on in 2024 1.
A Hands-on Event on June 14th, 2017. By Garima Painuly – As product managers, we know we should obsess over our customers. Depending on your organization, you may be working with a robust user research team or you may be on your own, finding & conducting interviews to uncover needs and ideas that might delight.
UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x.
For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. Mastering the Problem Space for Product/Market Fit by Dan Olsen. Quantifying Qualitative Research by Leisa Reichelt. Marty Cagan.
Exploring the basics of creating and testing UX prototypes. UX designers and researchers follow an iterative process – testing pieces and versions of the product and making improvements along the way, until, in the end, you’ve got a thoughtful and useful product that people love. It’s nice here.).
Machine learning is a tool. A powerful tool, but built by humans, and therefore a product of the biases, data, and context we use it in. This problem extends to product analytics as well. Thousands of teams use data to make product decisions that affect billions of users across the globe. What Is Fairness?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content