2017 Naming Technical Review 
Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).
The Product Coalition
FEBRUARY 15, 2021
Six Fallacies that Prevent Startups from Adopting Agile Successfully From 2010 to 2017, I worked several years in three Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. Participation is free.) Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong.
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Intercom, Inc.
DECEMBER 4, 2019
More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.
The Product Coalition
JUNE 30, 2021
Vimeo OTT Review & Alternatives Have you been generating video content for a long time? In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market. If yes, you’ve definitely heard of Vimeo at some point.
Intercom, Inc.
SEPTEMBER 30, 2021
That approach is already being rewarded and recognized – Rebecca was recently named on Inc Magazine’s influential Female Founders 100 list for 2021. How can you develop the technology while making sure it really gets to the people who need it the most and has an actual impact on their lives? It’s all about the family setting.
Mind the Product
MAY 25, 2018
JustGiving’s goal is to grow the world of giving, enabling more money to be raised for good causes through the use of technology. And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”.
Intercom, Inc.
AUGUST 26, 2021
Liam Geraghty: So many stories of tech success begin in Silicon Valley. “We had customers that we wanted to talk to, and there were no good tools for talking to customers over the Internet” Des Traynor: This better not end up like one of those NPR documentaries, where it’s like, “My name is Des Traynor and blah blah.””We
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