Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

Books 150

Books Technical Review Marketing User Testing 150

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Mind the Product

MARCH 16, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Melissa Perri is a Product Manager, UX Designer, and speaker based in New York City.

Research Software 79

Research Software User Testing Product Research Workshop 79

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Melissa Perri is a Product Manager, UX Designer, and speaker based in New York City.

Research Software 80

Research Software User Testing Customer Experience Workshop 80

bpma ProductHub

JUNE 12, 2017

A Hands-on Event on June 14th, 2017. By Garima Painuly – As product managers, we know we should obsess over our customers. She is also involved with user experience design and product marketing. Prior to product management, she worked as an engineer and then an analyst. Garima has an M.S.

Workshop 186

Workshop User Testing Customer Experience Research Software 186

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

bpma ProductHub

JANUARY 3, 2017

Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Contributed by Saikrishna Chavali.

Product Management 105

Product Management Product Manager Management Management 105

bpma ProductHub

APRIL 30, 2017

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

Development 150

Development Product Management Product Manager Management 150

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software 60

Research Software Events Technology Product Management 60

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software 60

Research Software Events Technology Product Management 60

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software 60

Research Software Events Technology Product Management 60

Intercom, Inc.

JANUARY 17, 2019

At the 2017 Inside Intercom World Tour , I gave a talk about a simple pattern that we were seeing as we built the product and grew the company from 15 people to one over 500. Greg Davis’s Myths of product market fit. Matt Hodges’ Aligning product and marketing.

User Testing 123

User Testing Customer Experience Marketing Product Marketing 123

Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. Let the product be your sales guide.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

Intercom, Inc.

OCTOBER 29, 2019

As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. Informing our approach to the market. Beyond a certain size, it’s impossible to do without.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mind the Product

APRIL 11, 2017

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning.

Research Software 70

Research Software Analytic Tools User Testing Product Research 70

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. View the May 2017 Issue.

White Paper 100

White Paper Demo Customer Feedback User Testing 100

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. How can you gauge the viability of expanding your business reach?

Research Software 78

Research Software Analytic Tools Feedback Software Data Visualization 78

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. billion in 2017. part of a company purchased by Estée Lauder in 2017.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

User Testing 48

User Testing Customer Feedback Product Marketing Marketing 48

Product Management University

FEBRUARY 15, 2017

Atlanta, GA March 28, 2017: $795 per person. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. your vision consists of several big product ideas that no one can agree on. Register Today.

Roadmap 113

Roadmap Weak Development Team Workshop Vision 113

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. 20 Years of Product Management in 25 Minutes by Dave Wascha.

Research Software 156

Research Software User Testing Customer Experience Product Research 156

Product Management University

FEBRUARY 27, 2017

If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans.

Vision 100

Vision Workshop B2B Roadmap 100

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2017 – Scaling and Going Viral. 2013 – Launch as Yimby.

User Testing 125

User Testing Weak Development Team Onboarding KPIs Customer Experience 125

bpma ProductHub

APRIL 10, 2017

The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap. Boston Women in Product (BWP) hosted “Product Roadmaps: A Roundtable Discussion” on March 28th, 2017. Creating a Focused Product Roadmap. Here are some insights from the discussion.

Roadmap 150

Roadmap Customer Feedback Feedback Software Analytic Tools 150

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 126

User Testing Definition CTO Product Research 126

The Product Coalition

MAY 11, 2020

So I want to share my take when to suggest for monolithic and when to suggest for microservices from several aspects: Product Phases When our product are still on proof of concept / MVP phase, I strongly suggest to use monolithic architecture , since there is no guarantee that the product would be used often.

User Testing 95

User Testing Product Management Product Manager Product Research 95

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. The #mtpcon London speakers. Leadership Forum.

User Testing 96

User Testing Data Visualization Workshop Product Research 96

Intercom, Inc.

OCTOBER 8, 2018

Marketing, that other small thing, down there in purple, squeezed in between a bunch of other things. UX in the middle, then business and technology, and information and content, and marketing, and all sorts of other stuff all around the edge, all flying around the UX thing. — Paul Adams (@Padday) November 30, 2017.

Analytic Tools 220

Analytic Tools Research Software User Testing Data Visualization 220

Product Innovation Educators

NOVEMBER 17, 2017

If you want to help the next generation of product managers and innovators, volunteer to coach a team. PDMA 2017 conference was one of the best yet! 3 types of MVPS for product managers to use. (1) 1) Confirm product/market fit, (2) test a hypothesis, and (3) enter the market. You’ll love it.

Customer Feedback 48

Customer Feedback Product Management Product Manager Customer Experience 48

Mind the Product

JANUARY 23, 2017

Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. Melissa Perri is a Product Manager, UX Designer, and speaker based in New York City.

Research Software 70

Research Software User Testing Customer Experience Workshop 70

Brian Balfour

JANUARY 24, 2019

Right now someone, or an entire team, inside your company is probably pouring a ton of energy and thought into a new product or feature launch. In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111