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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

This was the basis for my talk on the 2017 Inside Intercom world tour. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? being willfully naive about marketing.

Marketing 191
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Mentorship and expectations

bpma ProductHub

And let me tell you a story: Mentor was actually a person’s name. Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals. A Mentor is someone who can encourage, motivate and inspire you.

Reference 272
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Product Manager vs. Product Owner

Melissa Perri

It was all the same work I had been doing before, but now it had a different name. I liked this name. I went on being called a Business Analyst as I worked at banks and other financial services companies. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

This was the basis for my talk on the 2017 Inside Intercom world tour. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? being willfully naive about marketing.

Marketing 165
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More Awesome Speakers for #mtpcon SF 2017

Mind the Product

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017).

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Live chat for business: everything you wanted to know about live chat but were afraid to ask

Intercom, Inc.

Smart businesses today are realizing there’s a better way to do business and have started to use live chat messaging for everything, across the spectrum of sales, marketing and support. Live chat for marketing. The average conversion rate for your typical marketing stack isn’t pretty. Use real names and faces.