Intercom, Inc.

JULY 4, 2018

This was the basis for my talk on the 2017 Inside Intercom world tour. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? being willfully naive about marketing.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Coalition

OCTOBER 21, 2021

This is why things like guerilla marketing came to be in the first place. Today, we’re going to talk about ways that small businesses can market themselves to make a real difference in how your business performs. link] Guerilla Marketing The first thing on our list is guerilla marketing. Remember?—?business

Marketing 139

Marketing Vision Article Branding 139

bpma ProductHub

OCTOBER 2, 2017

This is being hosted at Kronos new offices in Lowell on Thursday, October 12, 2017 | 6:15 to 8:45 pm. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. Register @ www.bostonproducts.org. He has worked for both small and large companies in the B2B software industry.

Books 394

Books Software Review Roadmap Workshop 394

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

bpma ProductHub

NOVEMBER 4, 2016

Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals.

Reference 272

Reference Naming Books Development 272

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management.

Agile 113

Agile Magazine Marketing B2B 113

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Alchemer Mobile

APRIL 9, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Here are some of those key benchmarks.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Alchemer Mobile

MAY 14, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Typical app interaction and response rates.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Intercom, Inc.

AUGUST 25, 2021

In 2016 and 2017, we took these talks on the road with the incredibly ambitious Inside Intercom World Tours , filling venues in more than a dozen cities with a stunning audiovisual experience. The 2017 tour ran for six months, visited 10 cities with 12 speakers, and had around 6,000 attendees in total.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Melissa Perri

JUNE 29, 2017

In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager." You should never be doing all this work at once.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Mind the Product

APRIL 6, 2018

We threw terms like product/market fit around, without ever really giving a thought to what they meant. Reality bit in January 2017 when I quit my job to start my own venture. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market. Pretty simple.

User Testing 123

User Testing Product Marketing Research Software Marketing 123

bpma ProductHub

NOVEMBER 28, 2016

We look forward to another event in early 2017. The program is currently in its seventh year and is inviting product management and marketing professionals in the region to join this highly received program. Interested in applying to the 2017 program? To learn more about the BPMA Mentorship Program, please visit us at [link].

User Testing 150

User Testing Customer Feedback Product Research Customer Experience 150

Intercom, Inc.

NOVEMBER 5, 2020

Research completed as early as 2017 suggested that by 2040, 95% of all purchases will be via ecommerce. Many brands and stores have realized the potential of turning their “real-life” stores into advertisements for a bigger online market.

User Testing 206

User Testing Customer Experience Reporting Tools Travel 206

bpma ProductHub

JUNE 12, 2017

A Hands-on Event on June 14th, 2017. She is also involved with user experience design and product marketing. By Garima Painuly – As product managers, we know we should obsess over our customers. But how can we ensure that we’re getting the most out of the time we spend with users? Garima has an M.S.

Workshop 186

Workshop User Testing Customer Experience Research Software 186

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product. Converts market data into requirements for engineering. Ultimately responsible for customer and market success.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

bpma ProductHub

JANUARY 3, 2017

Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. Such a trait is crucial to Product Management roles if you want Sales, Marketing and Engineering to trust and follow your direction. With her background in Product and Marketing, the lessons, stories and tips will be very relevant to you.

Product Management 105

Product Management Product Manager Management Management 105

Melissa Perri

JULY 14, 2016

To create a front of the funnel website that markets to our target users and converts them.” Our goal for our team should be measurable and achievable, something like: We want to onboard at least one driver for every 50 people in each city by January 30, 2017. This isn’t a strategy, this is a plan.

Product Strategy 306

Product Strategy Onboarding KPIs Strategy Transportation 306

The Product Guy

NOVEMBER 9, 2017

Below’s an example of how objectives can be structured: Q1 2017. Also, shift the time period according to the context of your product or organization, as an example, an early product that’s still trying to find a market might have a shorter timeline compared to a more mature product. Milestone 2 Client Demo (12/25/2017).

Framework 138

Framework Agile User Testing Research Software 138

Intercom, Inc.

APRIL 12, 2018

Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com. Dribbble was bootstrapped for nearly a decade before being acquired in early 2017, when Zack joined, and it was already profitable too. There’s never been a focus on marketing or growth.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Mind the Product

MAY 5, 2017

— Tim Schurig (@schurock) April 28, 2017. — Eva Nesbach (@EvaNesbach) April 28, 2017. — Stefan Pollklas (@SPollklas) April 27, 2017. — Stefan Pollklas (@SPollklas) April 27, 2017. — Kai Gottschalk (@bruce_twillice) May 1, 2017. — Thomas Piribauer (@tpiribauer) April 29, 2017.

Product Research 120

Product Research Workshop Events Customer Experience 120

Product Management Unpacked

MARCH 12, 2019

The 2017 Pragmatic Marketing industry survey reports that 61 percent of product managers are male, and male professionals make an average of $11,000 more than females in the field. The API, built by 20-30-year-old men, had difficulty registering female voices. However, female product leaders are trying to solve this problem.

Reporting Tools 214

Reporting Tools Research Software Data Visualization Product Management 214

Intercom, Inc.

OCTOBER 29, 2019

As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. Informing our approach to the market. Beyond a certain size, it’s impossible to do without.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mind the Product

DECEMBER 13, 2018

Headquartered in Kuala Lumpur, Malaysia, the company operates the JobStreet and JobsDB brands helping hundreds of millions of job seekers in seven markets across Asia to find employment and pursue their passion. He is a published O’Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

Analytic Tools 153

Analytic Tools Workshop Data Visualization Government 153

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

freshtrax

MAY 9, 2019

Yano Research Institute expects that the market size of mobile payment will reach 48 million USD by 2023, which is more than 4 times than in 2017. According to the research conducted by NTT data , only a third of restaurants in Tokyo accept credit card (as of October 2017). Cashless Payment in Japan has a Negative Stigma.

Research Software 81

Research Software User Testing Marketing Customer Feedback 81

Intercom, Inc.

JANUARY 17, 2019

At the 2017 Inside Intercom World Tour , I gave a talk about a simple pattern that we were seeing as we built the product and grew the company from 15 people to one over 500. Greg Davis’s Myths of product market fit. Matt Hodges’ Aligning product and marketing. But in fixing it, you often over correct.

User Testing 123

User Testing Customer Experience Marketing Product Marketing 123

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. Aligning sales, marketing, and product teams.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

Alchemer Mobile

AUGUST 22, 2019

The volume of star ratings for iOS grew by 126 percent on average from 2017 to 2018 , along with a median increase of 97 percent. From 2017 to 2018, iOS apps saw a 33 percent decrease in one-star and a 25 percent decrease in two-star ratings respectively, and an 11 percent increase in five-star ratings.

Feedback Software 131

Feedback Software Research Software User Testing Customer Feedback 131

Intercom, Inc.

NOVEMBER 5, 2018

Smart businesses today are realizing there’s a better way to do business and have started to use live chat messaging for everything, across the spectrum of sales, marketing and support. Live chat for marketing. The average conversion rate for your typical marketing stack isn’t pretty. Here’s the thing.

Reporting Tools 239

Reporting Tools User Testing Data Visualization Customer Experience 239

Intercom, Inc.

APRIL 6, 2020

But at our 2017 Inside Intercom World Tour he surprised a lot of attendees with a talk about the people aspects of running a fast growing company and the common problems you face as you add more people to your company.

User Testing 181

User Testing Customer Feedback Entertainment Management 181

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. Apptentive’s annual mobile app engagement benchmark reports serve as a baseline to help product managers and mobile marketers across categories understand their app’s engagement strengths and areas for improvement.

Travel 147

Travel Finance Research Software User Testing 147

bpma ProductHub

APRIL 30, 2017

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you. You shouldn’t have to wait for the world to recognize you.

Development 150

Development Product Management Product Manager Management 150

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 78

Research Software Analytic Tools Feedback Software Data Visualization 78