Pragmatic Marketing

MAY 25, 2017

In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that expands our brand promise to deliver practical, actionable training and best practices. What kind of power does your brand have? How do people feel about it, describe it to others and interact with it?

Marketing 70

Marketing Branding 70

Mind the Product

MARCH 16, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017).

Research Software 79

Research Software User Testing Product Research Workshop 79

Roman Pichler

NOVEMBER 11, 2024

The product was launched in 2001 as the company’s first consumer music gadget in a market, which at the time was dominated by products like the Nomad Jukebox from Creative Labs. Product-market Fit (PMF) : The product is ready to serve the mainstream market. [4] But don’t make the mistake of optimising it for the early market.

Product Strategy 317

Product Strategy Strategy User Testing Research Software 317

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017).

Research Software 80

Research Software User Testing Customer Experience Workshop 80

Mind the Product

DECEMBER 21, 2017

The heads of sales and partnerships are the usual suspects, but anyone with major influence on revenue or the customer experience has the potential to swoop in with feature requests that aren’t backed by market validation or are part of the core product vision. In this post Christian Bonilla shares how to manage that shadow product team.

Weak Development Team 93

Weak Development Team Product Research Agile Customer Experience 93

Intercom, Inc.

JULY 4, 2018

This was the basis for my talk on the 2017 Inside Intercom world tour. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? being willfully naive about marketing.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Good Product Manager

MAY 9, 2017

SiriusDecisions 2017 Summit is Next Week! I’ll be in Las Vegas next week for the SiriusDecisions 2017 Summit , which runs from May 16-19. 2017 SiriusDecisions Product Management Tools and Technology Study. — Jeff Lash (@jefflash) April 21, 2017. "Focus — Jeff Lash (@jefflash) April 13, 2017.

Technology 60

Technology Customer Experience Product Manager Product Management 60

Good Product Manager

MAY 9, 2017

SiriusDecisions 2017 Summit is Next Week! I’ll be in Las Vegas next week for the SiriusDecisions 2017 Summit , which runs from May 16-19. 2017 SiriusDecisions Product Management Tools and Technology Study. — Jeff Lash (@jefflash) April 21, 2017. "Focus — Jeff Lash (@jefflash) April 13, 2017.

Technology 60

Technology Customer Experience Product Manager Product Management 60

Good Product Manager

MAY 9, 2017

SiriusDecisions 2017 Summit is Next Week! I’ll be in Las Vegas next week for the SiriusDecisions 2017 Summit , which runs from May 16-19. 2017 SiriusDecisions Product Management Tools and Technology Study. — Jeff Lash (@jefflash) April 21, 2017. "Focus — Jeff Lash (@jefflash) April 13, 2017.

Technology 60

Technology Customer Experience Product Manager Product Management 60

Product Management University

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. View the March 2017 Issue. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. Enjoy our March issue !

Magazine 100

Magazine Demo B2B Product Management 100

Mind the Product

SEPTEMBER 10, 2017

Management processes and systems do not currently match the speed and complexity of the market that we operate in. The post What we Learned at Mind the Product London 2017 appeared first on Mind the Product. As product managers, it’s down to us to make this happen. What were your takeaways?

Research Software 145

Research Software Product Research Data Visualization User Testing 145

Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. View the March 2017 Issue. View the March 2017 Issue. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis.

Magazine 100

Magazine Demo B2B Product Management 100

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Good Product Manager

MAY 25, 2017

June 9: Product Marketing Community Boston. I’ll be delivering a keynote presentation on “Sorting Out Product Marketing and Product Management” in this one-day event. Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study. What’s Hot on Twitter: SiriusDecisions 2017 Summit Recap.

Research Software 60

Research Software Events Technology Product Manager 60

Good Product Manager

MAY 25, 2017

June 9: Product Marketing Community Boston. I’ll be delivering a keynote presentation on “Sorting Out Product Marketing and Product Management” in this one-day event. Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study. What’s Hot on Twitter: SiriusDecisions 2017 Summit Recap.

Research Software 60

Research Software Events Technology Product Manager 60

Good Product Manager

MAY 25, 2017

June 9: Product Marketing Community Boston. I’ll be delivering a keynote presentation on “Sorting Out Product Marketing and Product Management” in this one-day event. Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study. What’s Hot on Twitter: SiriusDecisions 2017 Summit Recap.

Research Software 60

Research Software Events Technology Product Manager 60

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management.

Agile 113

Agile Magazine Marketing B2B 113

Intercom, Inc.

JULY 4, 2018

This was the basis for my talk on the 2017 Inside Intercom world tour. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? being willfully naive about marketing.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Revulytics

DECEMBER 27, 2017

Somehow, we’ve managed to compile a “technology-related top news stories of 2017” list that doesn’t mention augmented reality, Apple’s iPhone X or Amazon’s search for a new headquarters (though loyal readers know we’ve at some point worked all of those companies or themes into our own stories over the year). Cybercriminals run rampant.

Analytic Tools 65

Analytic Tools Reporting Tools Data Visualization Customer Experience 65

The Product Coalition

AUGUST 30, 2024

Recording since 2017, and with over 50k downloads, we’re looking for podcast guests from all corners of product-related fields… - Data - Engineering - Executive - Design - Marketing - Recruitment - Research - as well as all the fields in between!

Research Software 85

Research Software Download Product Research Engineering 85

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

Business of Software Conference

JUNE 10, 2019

Growth is often measured in terms of market share, customers or revenue, with the onus on marketing and sales to grow the business. Expensify however, has become the fastest-growing ERP software in the world not by growing the sales or marketing teams, but by developing a uniquely user-driven product. Unsubscribe anytime.

Customer Feedback 40

Customer Feedback Events Books Marketing 40

Mind the Product

APRIL 11, 2017

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product, and engineering.

Research Software 70

Research Software Analytic Tools User Testing Product Research 70

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

SEPTEMBER 20, 2016

Product Management in 2017: What Does the Future Hold? In my newest SiriusDecisions blog post, I look at five key trends product management leaders should be focusing on as they start planning for 2017. Product management is sometimes referred to as a “next year” job. If you want to join us.

Events 60

Events Product Manager Product Management Weak Development Team 60

Good Product Manager

SEPTEMBER 20, 2016

Product Management in 2017: What Does the Future Hold? In my newest SiriusDecisions blog post, I look at five key trends product management leaders should be focusing on as they start planning for 2017. Product management is sometimes referred to as a “next year” job. If you want to join us.

Events 60

Events Product Manager Product Management Weak Development Team 60

freshtrax

MAY 9, 2019

Yano Research Institute expects that the market size of mobile payment will reach 48 million USD by 2023, which is more than 4 times than in 2017. According to the research conducted by NTT data , only a third of restaurants in Tokyo accept credit card (as of October 2017). Cashless Payment in Japan has a Negative Stigma.

Research Software 81

Research Software User Testing Marketing Customer Feedback 81

Business of Software Conference

MARCH 15, 2017

We’re not generally fans of Infographics, largely because we get sent so many by desperate digital marketing people wanting to shill some product using a very large and badly thought through image but this caught our attention. The post This happens every minute on the Internet in 2017 appeared first on The BLN.

Events 52

Events Marketing Blog 52

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Mind the Product

APRIL 6, 2018

We threw terms like product/market fit around, without ever really giving a thought to what they meant. Reality bit in January 2017 when I quit my job to start my own venture. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market. Pretty simple.

User Testing 122

User Testing Product Marketing Research Software Marketing 122

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

Demo 200

Demo Magazine Certifications B2B 200

Intercom, Inc.

AUGUST 25, 2021

In 2016 and 2017, we took these talks on the road with the incredibly ambitious Inside Intercom World Tours , filling venues in more than a dozen cities with a stunning audiovisual experience. The 2017 tour ran for six months, visited 10 cities with 12 speakers, and had around 6,000 attendees in total.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

bpma ProductHub

OCTOBER 2, 2017

This is being hosted at Kronos new offices in Lowell on Thursday, October 12, 2017 | 6:15 to 8:45 pm. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. Register @ www.bostonproducts.org. He has worked for both small and large companies in the B2B software industry.

Books 394

Books Software Review Roadmap Workshop 394

Alchemer Mobile

MAY 14, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Typical app interaction and response rates.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

freshtrax

FEBRUARY 25, 2021

We launched our first virtual event of the 2021 series on Japan Market Insights. With 150 attendees registered, btrax hosted the virtual event, Localizing for the Japanese Market , inviting leading industry experts from Square, Wix, and Shootsta. Japan is perceived as a difficult market to enter and grow. trillion dollars.

Marketing 64

Marketing Advertising Customer Feedback Workshop 64