Remove 2017 Remove Inbound Remove Startups
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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

That’s not inherently bad, but that does change a lot about the way that we operate” Meghan Keaney Anderson has been doing just that at HubSpot for the past 8 years, which feels like a lifetime in the world of startups. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up.

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How I treat creative copy like a product—using data

Mixpanel

For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. If you’re an early-stage startup, clarity is key. Plaid’s homepage February 11, 2017. Parse customer-created copy for repeated phrases.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. I’ve known Marc and Ben for a long time, and they originally seed-funded a startup of mine many years ago. Why you need a mechanism for free acquisition.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Aetna dramatically increased usability and user engagement.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

You might say it’s one of the strongest advantages a startup has. Michael: Most people listening probably think of HubSpot as this inbound marketing company. Kaitlin: In 2017 you wrote an article in Harvard Business Review that has been hugely helpful for us in thinking about how we take our support experience to the next stage.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. Prior to joining Dialpad, I was the CEO of a speech analytics startup called TalkIQ. Voice is this last offline dataset,” he tells us. We raised about 22 million in funding, backed by Salesforce ventures.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Aetna dramatically increased usability and user engagement.