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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

Amazon collected 42% of all purchases made online in 2017. Source: HubSpot Research, State of Inbound 2018. For instance, the team launched The HubSpot Customer Code last summer, a set of principles for how the company plans to stay perpetually focused on their customer’s success.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

Let’s review the essential steps to build an effective market development growth strategy. For example, if your product is not competitive enough due to annual subscription plans, you can revamp your pricing model to make it more attractive in your market. Slack’s localized website. Canva for Education.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. We were working together as consultants, where we basically designed and built software for other people.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Michael: Most people listening probably think of HubSpot as this inbound marketing company. Kaitlin: In 2017 you wrote an article in Harvard Business Review that has been hugely helpful for us in thinking about how we take our support experience to the next stage. That was really the beginning of our story.

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Experimentation and Prototyping: A Guide for Product Leaders

DISQO

But the ability to avoid that fate won’t come from open workspaces, a relaxed dress code, and a bring-your-own-device policy. Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Prior to joining Simprints, I’ve worked mostly at the intersection of education and code. Having worked at Google and Code Academy and having founded a startup on my own that has taught web development to over 20,000 entrepreneurs. There’s inbound hiring and there’s outbound hiring.