2017 Inbound Product Research 
Alchemer Mobile
MAY 14, 2020
The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research. In-app survey response rates. Average inbound and outbound message volume. Average app review volume.
Intercom, Inc.
OCTOBER 13, 2020
So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? Reading papers about how Google or IBM build their ML products, it’s easy to think only the very largest companies can afford to productize machine learning.
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Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Here’s a tried and tested formula: Pick a topic/keyword. You might be familiar with Scott Brinker’s famous martech landscape slide.
Intercom, Inc.
MAY 8, 2019
Now HubSpot’s VP of Marketing, Meghan is also the accomplished host of The Growth Show , which unpacks the stories behind inspiring products, businesses and movements. Amazon collected 42% of all purchases made online in 2017. Source: HubSpot Research, State of Inbound 2018. The numbers behind this u-turn are staggering.
Mixpanel
JANUARY 12, 2023
It’s a product unto itself. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea.
Intercom, Inc.
MARCH 19, 2019
They’ll find a lower-priced competitor to try instead or go back to a more familiar product. Customer acquisition starts with your product. The best marketing in the world can’t help you if your product or service isn’t up to scratch. Research backs this up. Intercom Messengers around the web.
DISQO
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Make small bets, via experimentation.
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