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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. While this is only an overall increase of 1 percentage point from 2017, the response rate in 2018 was phenomenal at 91%. That’s 20% growth year-over-year.

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Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. When considering the value of analytics relative to their products overall, survey respondents estimated the value at 54%, up from 45% in 2016.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. When you have solid benchmarks to measure against, they can help you make sense of your own data and answer these questions.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.