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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. While this is only an overall increase of 1 percentage point from 2017, the response rate in 2018 was phenomenal at 91%. That’s 20% growth year-over-year.

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Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. When considering the value of analytics relative to their products overall, survey respondents estimated the value at 54%, up from 45% in 2016.

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Top 10 Product Talks of 2017

Mind the Product

Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into 12 key lessons. Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

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Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. In this webinar, you'll learn: How to integrate qualitative insights on user experience with a business model based on numbers. November 30, 2017 11 AM PST, 2 PM EST, 7 PM GMT

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. When you have solid benchmarks to measure against, they can help you make sense of your own data and answer these questions.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. Learn a step-by-step approach to create alignment between strategy and analytics.