Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

Books 150

Books Technical Review Marketing User Testing 150

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017).

Research Software 80

Research Software User Testing Customer Experience Workshop 80

Intercom, Inc.

JULY 4, 2018

This was the basis for my talk on the 2017 Inside Intercom world tour. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? being willfully naive about marketing.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Intercom, Inc.

AUGUST 25, 2021

Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with. But a brand isn’t just your logo – it’s the connection you establish with your customers and prospective customers. It’s the only way to show your customers you care.”.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

JULY 4, 2018

This was the basis for my talk on the 2017 Inside Intercom world tour. This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? being willfully naive about marketing.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Be sure to check out our brand new lineup of advanced training programs. Be sure to check out our brand new lineup of advanced training programs. We also examine product usability and its impact on revenue, plus sales demo tips. Enjoy our October/November issue !

Demo 200

Demo Magazine Certifications B2B 200

Intercom, Inc.

NOVEMBER 5, 2020

It was this larger than life, brand new experience. Research completed as early as 2017 suggested that by 2040, 95% of all purchases will be via ecommerce. Many brands and stores have realized the potential of turning their “real-life” stores into advertisements for a bigger online market. Changing customer relationships.

User Testing 206

User Testing Reporting Tools Travel Customer Experience 206

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. Apptentive’s annual mobile app engagement benchmark reports serve as a baseline to help product managers and mobile marketers across categories understand their app’s engagement strengths and areas for improvement.

Travel 147

Travel Finance Research Software User Testing 147

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

freshtrax

FEBRUARY 25, 2021

We launched our first virtual event of the 2021 series on Japan Market Insights. With 150 attendees registered, btrax hosted the virtual event, Localizing for the Japanese Market , inviting leading industry experts from Square, Wix, and Shootsta. Japan is perceived as a difficult market to enter and grow. trillion dollars.

Marketing 64

Marketing Advertising Customer Feedback Workshop 64

freshtrax

FEBRUARY 25, 2021

We launched our first virtual event of the 2021 series on Japan Market Insights. With 150 attendees registered, btrax hosted the virtual event, Localizing for the Japanese Market , inviting leading industry experts from Square, Wix, and Shootsta. Japan is perceived as a difficult market to enter and grow. trillion dollars.

Marketing 64

Marketing Advertising Customer Feedback Workshop 64

NextBigWhat

OCTOBER 27, 2020

Today, Amazon is one of the world’s most valuable brands in the world owing to its highly successful business model. The question is–How did Amazon build to conquer the e-commerce market? What’s the ‘Amazon way’ of building and marketing products? Brand Differentiation. Working Backwards.

Research Software 59

Research Software Marketing User Testing Data Visualization 59

Product Management University

AUGUST 28, 2017

The B2B Product Manager Magazine August 2017 is now available. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Last but not least, check out our brand new lineup of training programs and flat rate fee structure. View the August 2017 Issue.

Customer Feedback 100

Customer Feedback Strategy Magazine Certifications 100

freshtrax

APRIL 18, 2019

Influencer marketing plays an integral part in many companies’ marketing strategy and there is no exception for the Japanese market. Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. These influencers were not even known in the Japanese market. 61K in 2017).

User Testing 85

User Testing Research Software Marketing Customer Feedback 85

The Product Coalition

AUGUST 8, 2023

Live streaming is one of the most loved ways for content creators to connect with their audience and promote the brand. This helps creators establish a deeper relationship with their subscribers, eventually leading to an improved brand image. Video editing feature for branding purposes. Add brand logos to your streams.

Analytic Tools 121

Analytic Tools Feedback Software Data Visualization Technical Review 121

The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

Customer Experience 65

Customer Experience Advertising Product Manager Product Management 65

Alchemer Mobile

FEBRUARY 21, 2019

While this is only an overall increase of 1 percentage point from 2017, the response rate in 2018 was phenomenal at 91%. In the digital age, people want to build a relationship with brands and be involved in shaping the customer journey. This means that of the 25% of customers that were reached out to, 91% responded to the interaction.

Data Visualization 204

Data Visualization Reporting Tools User Testing Customer Experience 204

Product Innovation Educators

NOVEMBER 17, 2017

PDMA 2017 conference was one of the best yet! 1) Confirm product/market fit, (2) test a hypothesis, and (3) enter the market. Content marketing in 4 steps for product managers. Product management and content marketing share a focus on understanding the customer served. 3) A brand new feature request.

Customer Feedback 48

Customer Feedback Product Management Product Manager Customer Experience 48

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. You can spend your marketing budget to drive app downloads. in 2017 to 7.8%

Research Software 128

Research Software Reporting Tools Development Data Visualization 128

Intercom, Inc.

APRIL 6, 2020

But at our 2017 Inside Intercom World Tour he surprised a lot of attendees with a talk about the people aspects of running a fast growing company and the common problems you face as you add more people to your company.

User Testing 181

User Testing Customer Feedback Entertainment Management 181

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.

Finance 147

Finance Feedback Software User Testing Research Software 147

Intercom, Inc.

JANUARY 2, 2019

The bot highlights these questions so your team can provide on-brand, pre-formatted answers. Drive growth and revenue with Custom Bots for marketing and sales. Our brand new Messenger goes beyond just chat to help teams accelerate growth across their entire customer lifecycle. One Messenger to power all customer communications.

Technical Review 141

Technical Review Analytic Tools Feedback Software Customer Communications 141

Pragmatic Marketing

JUNE 1, 2020

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. We didn’t talk directly about our services; being intentional about marketing right now is valuable and worth of focus. Furthermore, the title leaves no question about the content.

User Friction 91

User Friction Customer Experience Branding Messaging 91

Intercom, Inc.

APRIL 12, 2018

Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com. Dribbble was bootstrapped for nearly a decade before being acquired in early 2017, when Zack joined, and it was already profitable too. Dribbble team page for the Intercom Brand Design Studio.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Alchemer Mobile

AUGUST 22, 2019

Additionally, fifty-five percent of respondents said a one-star or two-star app store rating of a well-known brand’s app negatively impacts their view of the brand as a whole. It’s clear that app ratings and reviews aren’t just vanity metrics; they have real consequences on conversion rates and brand reputation.

Feedback Software 131

Feedback Software Research Software User Testing Customer Feedback 131

Product Warrior

JANUARY 2, 2017

Many publishing and media firms look back 20 something years (depending on market) and remember the “ print era ” with fondness. managed by the publisher and a display of brand muscle for titles. Those publishers that are brave and reinvent their digital cultures will be among the most exciting companies to work for and with in 2017.

Advertising 40

Advertising Feedback Software User Testing Customer Feedback 40

Mind the Product

DECEMBER 13, 2018

Headquartered in Kuala Lumpur, Malaysia, the company operates the JobStreet and JobsDB brands helping hundreds of millions of job seekers in seven markets across Asia to find employment and pursue their passion. He is a published O’Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

Analytic Tools 153

Analytic Tools Workshop Data Visualization Government 153

The Product Coalition

JUNE 30, 2021

The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market. Write about the intro of Vimeo OTT where it was started and what they have been doing What is Vimeo OTT?

Technical Review 89

Technical Review Systems Review Analytic Tools Embedded Analytics 89

The Review by First Round

FEBRUARY 10, 2022

Today’s episode is with Max Rhodes, the co-founder and CEO of Faire , an online wholesale marketplace that connects independent retailers and brands. They’re now in 15 markets, with over 700 employees in 10 offices around the world. They’re now in 15 markets, with over 700 employees in 10 offices around the world.

Startups 52

Startups Branding Article Strategy 52

freshtrax

JULY 2, 2019

With Japan ranking as the world’s 4th largest e-commerce market following China, the United States, and the United Kingdom, it’s reasonable to gravitate towards Japan as a key market to expand your retail business. ZOZOTOWN is the largest fashion-focused e-commerce marketplace in Japan with more than 7,000 brands selling on it.

User Testing 92

User Testing Research Software Reporting Tools B2C 92

The Product Coalition

FEBRUARY 15, 2021

Calm was featured as the #1 meditation app in the world and Apple’s app of the year in 2017. Michael Acton Smith strives visions Calm to become a lifestyle brand and “Nike of the mind” by focusing on the biggest lifestyle challenges: sleep and stress. How does the app motivate me to become a regular user from a new user?

Customer Experience 177

Customer Experience Vision Branding Marketing 177

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. JustGiving was a well-known brand, but firmly associated with registered charities. This meant the user experience could jar as you took one journey across different brands. The Yimby homepage, 2013.

User Testing 124

User Testing Weak Development Team Onboarding KPIs Customer Experience 124

Product Talk

JANUARY 31, 2024

Tweet This Teresa discusses the importance of showing your work and bringing stakeholders along in this keynote from Mind the Product 2017. Our mission is to eradicate student debt and we’re doing that with scholarship campaigns by connecting Gen Z students and brands,” says Jelena.

Product Research 251

Product Research Reporting Tools Feedback Software Customer Communications 251

The Accidental Product Manager

MAY 23, 2022

Their calculated gamble: the move will help the maker of Marlboro cigarettes keep up with a quickly changing market. a controversial startup whose sleek, nicotine-packed vaporizers have fueled a surge in the e-cigarette market. Price increases have offset lower volumes, and the Marlboro brand has kept its grip on a U.S.

Product Manager 65

Product Manager Product Management Management Management 65