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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. The SaaS market has increased from $31.5

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Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. When considering the value of analytics relative to their products overall, survey respondents estimated the value at 54%, up from 45% in 2016.

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Live Streaming Platforms

The Product Coalition

Generally, a person uses platforms for live streaming, starts the stream, and invites others to watch it happening instead of a pre-recorded video. ➡️ CDN Distribution And Caching After the segmentation is done, these files are cached on the CDN servers of the streaming platform. What Is Live Streaming? Let’s get to know them here.

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Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond. During her time at HotelTonight, the company grew exponentially with triple the number of app downloads and five times the amount of revenue growth. Sherif has been in software development for over 15 years.

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Customer Retention Analytics – The Ultimate Guide

Userpilot

How much does your business stand to gain from using customer retention analytics? Considering that retaining customers (and reducing churn ) costs a fraction of acquiring new ones , analyzing what makes customers stay or go is important for any SaaS business. What is customer retention analytics?

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Cohort Analysis – The Ultimate Guide for SaaS

Userpilot

Cohort analysis is a type of behavioral analytics where you group user data into different cohorts to better track and understand user behavior. Cohort analysis is a type of behavioral analytics that helps you see what a segment of your users (a cohort) is doing within your product. Why is cohort analysis important for SaaS?