Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Those are your Adjacent Users.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Product Innovation Educators

JUNE 24, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Which of the 3 types of product mangers are you? (1) 1) Builders – the classic product manager. (2) 3) Innovators – product/market fit creators.

Customer Feedback 121

Customer Feedback Artificial Inteligence User Testing Product Management 121

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Network economies. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Innovation Educators

NOVEMBER 25, 2016

You have product management but you also need product marketing – learn why it is important. We know marketing, in the big picture, starts before there is a product. This is where product management shines by identifying product concepts that leave to value-creating products.

Customer Feedback 120

Customer Feedback Product Management Product Manager User Testing 120

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. It’s a question I hear a lot, especially when mentoring newer entrepreneurs and product managers. 10 Ways to Rapidly Test Your Startup Idea. Download the Anatomy of a Product Launch ?.

User Testing 126

User Testing Startups Product Research Testing 126

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. We got sales leads.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In my new SiriusDecisions blog post Improving Product Management in 2016: Strategy vs. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016.

Product Management 94

Product Management Product Manager Management Management 94

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. Quantifying Qualitative Research by Leisa Reichelt. The Heartbeat of Product by Nate Walkingshaw. The Only Product Metric that Matters by Josh Elman. Transforming to a Product Culture by Lea Hickman. Where do Great Products Come From?

Research Software 188

Research Software User Testing Customer Experience Product Research 188

Melissa Perri

MAY 5, 2016

Testing products before you build them? I was now going to build things that mattered to my customers. I was tired of building products that no one used. He wanted to implement a Twitter-like feed so that the celebrities, who sold products on our site, could also post about their lives. Customers were pissed.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 84

Events Product Research User Testing Product Marketing 84

Product Innovation Educators

JUNE 17, 2016

Want answers to product management questions, ranging from what is product management, what are the basic practices, how to apply agile and lean, to creating product-market fit? Check out this list of slide presentations https://userbrain.net/blog/product-management-slideshare-presentations.

Data Visualization 121

Data Visualization Customer Feedback Product Management Product Manager 121

Mind the Product

MARCH 13, 2017

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Rather than focusing on competing against all of the world to attract the world’s customers, find a market that you can win.

Customer Experience 155

Customer Experience User Testing Vision Marketing 155

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 155

Product Research User Testing Customer Experience Data Visualization 155

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Chat to us on Twitter or in our dedicated Mind the Product #podcast Slack channel.

Feedback Software 149

Feedback Software Customer Experience Product Research Technical Review 149

Intercom, Inc.

JULY 4, 2018

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. It’s a question I hear a lot, especially when mentoring newer entrepreneurs and product managers. 10 Ways to Rapidly Test Your Startup Idea. Download the Anatomy of a Product Launch ?.

User Testing 105

User Testing Startups Product Research Testing 105

Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Acquire and convert more users by perfecting the most direct path to realizing that benefit. Wriggle’s campaign The Better Lunch Project circa 2016.

User Testing 157

User Testing Customer Experience User Experience Naming 157

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. Joe Leech, Product Strategy Consultant.

User Testing 133

User Testing Data Visualization Workshop Product Research 133

Mind the Product

MARCH 23, 2017

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product, and engineering.

Research Software 122

Research Software Enterprise User Testing Workshop 122

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.

Product Research 158

Product Research Customer Experience Entertainment Consulting 158

Intercom, Inc.

JULY 4, 2018

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Back in 2016, this is exactly the situation Stripe found themselves in. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

AUGUST 8, 2024

TL;DR A product strategy is a high-level outline that shapes the development and management of a product. A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Good Product Manager

JUNE 9, 2016

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs.

Product Research 60

Product Research Research Software User Testing Presentation 60

Good Product Manager

JUNE 9, 2016

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs.

Product Research 60

Product Research Research Software User Testing Presentation 60

Good Product Manager

MARCH 6, 2016

Survey: Understanding and Prioritizing Customer Needs for Innovation. One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. SiriusDecisions 2016 Summit. Recent Product Management Interviews. SPRuBSAe5P.

User Testing 79

User Testing Leadership Customer Feedback Product Research 79

The Product Coalition

MAY 11, 2020

Even though the interdependency part would mean greater requirement of precise testing since every building blocks are expected to have different behaviour. In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build.

User Testing 112

User Testing Product Management Product Manager Product Research 112

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 60

Events Product Research User Testing Product Marketing 60

Userpilot

AUGUST 27, 2020

This post in an implementation guide inspired by the Adjacent User Theory post by the wildly-successful Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram). We wanted our readers to see how they can use Userpilot to turn their adjacent users into activated users similar to what Bangaly Kaba did in Instagram.

Analytic Tools 94

Analytic Tools Customer Experience User Testing Customer Feedback 94

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In my new SiriusDecisions blog post Improving Product Management in 2016: Strategy vs. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016.

Product Management 60

Product Management Product Manager Management Management 60

Mixpanel

JANUARY 11, 2021

Viacom18 proactively forayed into the OTT business in late 2015 and went live with Voot—our mobile-first video-on-demand platform—in mid-2016. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc. Each decision impacts a segment of users. They say the day never ends in a media company.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

Userpilot

MARCH 6, 2020

Kinga Odziemek – CEO of Brainy Bees , content marketing, social media, PR and link building agency for SaaS, tech and B2B companies. Women in Product. According to Mind the Product , as of 2016 (we didn’t find newer data), only 35% of all Product Managers were female.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. What Is User Engagement?

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.

Product Research 122

Product Research Customer Experience Entertainment Consulting 122