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The importance of an effective product marketing strategy

Intercom, Inc.

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

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Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. Certainly improving technique will have an impact on product management performance, but often product management leaders focus on upskilling on technique and neglect the strategic elements. Product Management is Not User Experience. Ab1Q1rM55f.

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Say NO the right way–and other innovation insights for product managers Nov 25, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

You have product management but you also need product marketing – learn why it is important. We know marketing, in the big picture, starts before there is a product. This is where product management shines by identifying product concepts that leave to value-creating products.

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Scaling Lean–and other innovation insights for product managers June 17, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Want answers to product management questions, ranging from what is product management, what are the basic practices, how to apply agile and lean, to creating product-market fit? Check out this list of slide presentations https://userbrain.net/blog/product-management-slideshare-presentations.

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3 product manager types–and other innovation insights for product managers June 24, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Which of the 3 types of product mangers are you? (1) 1) Builders – the classic product manager. (2) 3) Innovators – product/market fit creators.

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Google’s design sprints–and other innovation insights for product managers July 29, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Use Google’s “design sprints” in your product management work. Need to validate product-market fit assumptions and prototypes in just a few days?