2016 Product launches Product Marketing 
Intercom, Inc.
MAY 16, 2018
Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.
Good Product Manager
JANUARY 11, 2016
Improving Product Management in 2016: Strategy vs. Technique. Certainly improving technique will have an impact on product management performance, but often product management leaders focus on upskilling on technique and neglect the strategic elements. Product Management is Not User Experience. Ab1Q1rM55f.
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Mind the Product
MARCH 13, 2017
In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Rather than focusing on competing against all of the world to attract the world’s customers, find a market that you can win.
Good Product Manager
JANUARY 11, 2016
Improving Product Management in 2016: Strategy vs. Technique. Certainly improving technique will have an impact on product management performance, but often product management leaders focus on upskilling on technique and neglect the strategic elements. Product Management is Not User Experience. prodmgmt #prodmktg.
ProductPlan
JANUARY 21, 2021
In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. Here are my tips for using lean market validation to confirm whether you have a product/market fit with real customers. Download the Anatomy of a Product Launch ?.
Good Product Manager
FEBRUARY 8, 2016
Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.
Good Product Manager
FEBRUARY 8, 2016
Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.
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