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Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

ProductPlan

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

Horizontal SaaS has been around considerably longer than Vertical SaaS, has a larger market, and is more difficult to saturate. A guide to vertical strategy implementation for SaaS startups: Tips included 1. The education industry has a sizable market, but expansion is constrained by intense competition and fewer opportunities.

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Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

ProductPlan

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. from 8 minutes in 2016 ( eMarketer, 2017 ).

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Applied Lean Startup: How to Master Simplicity and Velocity in Business

The Product Coalition

Nimble young businesses, who live by the Lean Startup approach of building, measuring, and learning, move from nothing to a product customers love in what appears, from an established company perspective at least, virtually no time. Startups practice the lean methodology to avoid spending time on things that won’t deliver value.

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Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

ProductPlan

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

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Don’t obsess over your product — obsess over your market

Modus Create

Our conversation reminded me of an old startup adage that still rings true: First-time founders worry about the product, second-time founders worry about go-to-market. You don’t need exorbitant sales and marketing spending to test the market. How to go to market without marketing spending? The best part?