Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 88

User Testing Feedback Software Research Software Product Marketing 88

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. — Jeff Lash (@jefflash) March 10, 2016.

Events 84

Events Product Research User Testing Customer Feedback 84

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

bpma ProductHub

APRIL 17, 2017

The Ten-Step, One-Day Strategic Plan, Erica Olsen, August 10, 2016. Make your strategy more Agile, Tim Leberecht, October 31, 2016. What is Good Product Strategy? Melissa Perri, July 2016. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. It had last been touched in 2016. That is the question. Oh, there were some challenges.

User Testing 195

User Testing Development Team Review Customer Experience Product Research 195

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 82

Feedback Software Research Software User Testing Customer Feedback 82

First Round Review

MARCH 17, 2020

Here, Moore shares the lessons he's learned along the way, from weathering bear markets and losing out to the competition, to finding (and falling out of) product/market fit. Since he cut his teeth as a first-time founder in turbulent times, he's gone on to build two other companies.

Startups 143

Startups Product Marketing Marketing 143

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 126

User Testing Startups Product Research Testing 126

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Good Product Manager

JUNE 9, 2016

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. 10 Serious Decisions We Made After #SDSummit 2016. — Jeff Lash (@jefflash) June 1, 2016.

Product Research 60

Product Research Research Software User Testing Presentation 60

Good Product Manager

JUNE 9, 2016

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. 10 Serious Decisions We Made After #SDSummit 2016. — Jeff Lash (@jefflash) June 1, 2016.

Product Research 60

Product Research Research Software User Testing Presentation 60

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Mind the Product

MARCH 13, 2017

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Find a Market You Can Win. Build a Model, Then Build a Product. Your product is your business model.

Customer Experience 126

Customer Experience User Testing Vision Marketing 126

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. — Jeff Lash (@jefflash) March 10, 2016.

Events 60

Events Product Research User Testing Customer Feedback 60

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Marketing Product Manager Product Management 60

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. Certainly improving technique will have an impact on product management performance, but often product management leaders focus on upskilling on technique and neglect the strategic elements. Product Owner in Agile: One Person or Two? prodmgmt #prodmktg.

Product Manager 60

Product Manager Product Management Management Management 60

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 105

User Testing Startups Product Research Testing 105

Sachin Rekhi

FEBRUARY 16, 2020

For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable.

Feedback Software 113

Feedback Software Customer Experience Product Research Technical Review 113

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Wrapping it up in a bow.

Research Software 150

Research Software Product Manager Product Management Startups 150

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Use the #podcast channel in the Mind the Product Slack community.

Product Research 126

Product Research Customer Experience Entertainment Consulting 126

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. The Heartbeat of Product by Nate Walkingshaw. Marty Cagan.

Research Software 165

Research Software User Testing Customer Experience Product Research 165

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Sachin Rekhi

DECEMBER 27, 2016

2016 was another great year of writing for me. But just like everything I do in product, what excites me most is rarely the stats, but the impact I have on real people's lives. I published my 100th essay at the beginning of the year and wrote another 20 essays throughout the rest of it.

Product Manager 60

Product Manager Product Management Dashboard Management 60

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2016 – Accelerating Growth. 2013 – Launch as Yimby.

User Testing 134

User Testing Weak Development Team Onboarding KPIs Customer Experience 134

Mind the Product

APRIL 11, 2018

We’ll look at the company’s early expansion beyond its hometown of Bristol and discuss latest developments as the company pivots the product to heavily invest in content marketing as part of its core value proposition. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London.

User Testing 131

User Testing Customer Experience User Experience Naming 131

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Use the #podcast channel in the Mind the Product Slack community.

Product Research 109

Product Research Customer Experience Entertainment Consulting 109

Good Product Manager

MARCH 6, 2016

All participants will have the option to receive a summary of the results and it will be a great way to compare how your product team compares. SiriusDecisions 2016 Summit. I’m pleased to announce that for the first time the Summit will feature a Product Leadership Exchange. Recent Product Management Interviews.

User Testing 79

User Testing Leadership Customer Feedback Product Research 79

The Product Coalition

MAY 11, 2020

So I want to share my take when to suggest for monolithic and when to suggest for microservices from several aspects: Product Phases When our product are still on proof of concept / MVP phase, I strongly suggest to use monolithic architecture , since there is no guarantee that the product would be used often.

User Testing 100

User Testing Product Manager Product Management Product Research 100

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Back in 2016, this is exactly the situation Stripe found themselves in. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Product Innovation Educators

NOVEMBER 25, 2016

You have product management but you also need product marketing – learn why it is important. We know marketing, in the big picture, starts before there is a product. This is where product management shines by identifying product concepts that leave to value-creating products.

Customer Feedback 48

Customer Feedback Product Manager Product Management User Testing 48

Product Innovation Educators

JUNE 17, 2016

Want answers to product management questions, ranging from what is product management, what are the basic practices, how to apply agile and lean, to creating product-market fit? Check out this list of slide presentations https://userbrain.net/blog/product-management-slideshare-presentations.

Data Visualization 48

Data Visualization Customer Feedback Product Manager Product Management 48

Melissa Perri

MAY 5, 2016

And it’s not something you build only once, and then consider the job done.” - Yevgeniy Brikman, Y Combinator, 2016 Confusing, yes? All these products were searching for product-market fit. Once you have proven that a user wants your product, it’s time to investigate a minimum feature set.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Mind the Product

MARCH 23, 2017

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product, and engineering.

Research Software 90

Research Software Enterprise User Testing Workshop 90

Good Product Manager

DECEMBER 4, 2016

Without you, I never would have made it to 2016. With the end of 2016 in sight, things aren’t slowing down at all. "The root of #innovation evil is failure to put the customer’s willingness to pay at the core of product design" [link]. — Jeff Lash (@jefflash) November 18, 2016. for $100 off.

Product Manager 60

Product Manager Product Management Agile Management 60