Remove 2016 Remove Marketing Remove Naming
article thumbnail

Notably Namely, Cultivating Culture and Outbrain in December!

The Product Guy

Over the course of the night a few of the highlights were… Featured Product: Namely exploring the product, its challenges and successes, from informing behaviors to leveraging performance (thanks to Vipul Musale). The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) contact me.

Naming 125
article thumbnail

What We Learned About Building Products People Love in 2016

Mind the Product

2016 was a year when the product management community grew significantly and continued to mature. Here’s a look at what we learned in 2016 based on our most read posts during the year. Several of our most read posts of 2016 are practical guides, full of advice and the hard-won experiences of product experts: . Scope of the job.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 191
article thumbnail

SiriusDecisions 2016 Summit Recap

Good Product Manager

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. 10 Serious Decisions We Made After #SDSummit 2016. — Jeff Lash (@jefflash) June 1, 2016.

article thumbnail

SiriusDecisions 2016 Summit Recap

Good Product Manager

SiriusDecisions 2016 Summit Recap. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. 10 Serious Decisions We Made After #SDSummit 2016. — Jeff Lash (@jefflash) June 1, 2016. Zr2GxWNBN7.

article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 165
article thumbnail

What I Wish I Knew Before Writing a Book

Melissa Perri

That was back in 2016. Back in the day, if you were a consultant or speaker and wanted to get noticed, you needed a book with a publisher's name on it. Writing a book isn't a shortcut to getting rich, and you shouldn't count on a windfall unless you're a big name with tons of fans. But my heart was set on Product Management.

Books 193