Remove 2016 Remove Marketing Remove Naming
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Notably Namely, Cultivating Culture and Outbrain in December!

The Product Guy

Over the course of the night a few of the highlights were… Featured Product: Namely exploring the product, its challenges and successes, from informing behaviors to leveraging performance (thanks to Vipul Musale). The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) contact me.

Naming 125
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 191
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What We Learned About Building Products People Love in 2016

Mind the Product

2016 was a year when the product management community grew significantly and continued to mature. Here’s a look at what we learned in 2016 based on our most read posts during the year. Several of our most read posts of 2016 are practical guides, full of advice and the hard-won experiences of product experts: . Scope of the job.

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Mentorship and expectations

bpma ProductHub

And let me tell you a story: Mentor was actually a person’s name. Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals. A Mentor is someone who can encourage, motivate and inspire you.

Reference 272
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 165
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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? App Name: Venmo. In 2016, it handled 17.6B App Name: Duolingo. App Name: DoorDash. App Name: PicsArt Photo Studio. App Name: LastPass. in funding? Most important lessons learned as PMs. Ny Vo of Venmo.

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What I Wish I Knew Before Writing a Book

Melissa Perri

That was back in 2016. Back in the day, if you were a consultant or speaker and wanted to get noticed, you needed a book with a publisher's name on it. Writing a book isn't a shortcut to getting rich, and you shouldn't count on a windfall unless you're a big name with tons of fans. But my heart was set on Product Management.

Books 193