Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Mind the Product

DECEMBER 8, 2016

Median experience in 2016 is four years, and is unchanged from 2013, but mean experience, as you might expect from the increased proportion of more senior respondents, has risen from 5 years to 5.4 Salaries have gone up in the past three years, although we think that the salary data for 2016 is a little “noisy”.

Product Research 70

Product Research Product Management Product Manager Data Visualization 70

Modus Create

FEBRUARY 20, 2024

Our conversation reminded me of an old startup adage that still rings true: First-time founders worry about the product, second-time founders worry about go-to-market. However, thinking about go-to-market right at the beginning of your SaaS journey can help you avoid some of the costliest mistakes I and many other startup founders made.

Analytic Tools 59

Analytic Tools Customer Experience Marketing User Testing 59

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Good Product Manager

SEPTEMBER 20, 2016

Upcoming Events for Fall 2016. My schedule for the fall is pretty full — here’s a few of the featured events where you can find me in the coming months: SiriusDecisions 2016 Summit Europe : September 26-27 in London. — Jeff Lash (@jefflash) September 14, 2016. — Jeff Lash (@jefflash) September 15, 2016.

Events 60

Events Product Management Product Manager Weak Development Team 60

Good Product Manager

SEPTEMBER 20, 2016

Upcoming Events for Fall 2016. My schedule for the fall is pretty full — here’s a few of the featured events where you can find me in the coming months: SiriusDecisions 2016 Summit Europe : September 26-27 in London. — Jeff Lash (@jefflash) September 14, 2016. — Jeff Lash (@jefflash) September 15, 2016.

Events 60

Events Product Management Product Manager Weak Development Team 60

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In my new SiriusDecisions blog post Improving Product Management in 2016: Strategy vs. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016.

Product Management 60

Product Management Product Manager Management Management 60

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 126

User Testing Startups Product Research Testing 126

Product Innovation Educators

JULY 18, 2022

Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? We look for sensors to sense the market need.

Research Software 108

Research Software Feedback Software User Testing Marketing 108

The Product Coalition

JUNE 14, 2020

All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity. billion from Nokia deal, announces 7,800 job cuts Snap Spectacles Snap released its much hyped Spectacles in Q4 2016.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

The Product Coalition

MARCH 4, 2024

This was a significant milestone for the messaging app, as it doubled its user base in just four years from 1 billion in 2016. In 2016, WhatsApp launched end-to-end encryption for all messages, ensuring that users’ conversations remained private and secure. WhatsApp contributed approximately 0.9% As of 2024, collectively, over 2.5

Analytic Tools 109

Analytic Tools Data Visualization Customer Experience User Testing 109

freshtrax

AUGUST 13, 2019

Although the food delivery service market in Japan differs a bit from the United States, residents of major cities in Japan often use quick-and-easy food delivery services to enjoy meals, from lunch at noon to boba tea at midnight. The market size of food delivery in Japan in 2018 was 408 billion yen (3.8 billion U.S. billion U.S.

Research Software 85

Research Software Marketing User Testing Customer Experience 85

The Product Coalition

JUNE 18, 2023

The United States and China currently lead the AI research market significantly. Between 2016 and 2021, the US was granted an impressive 58,000 AI-related patents. Market leaders, driven by profit maximization, have been the primary catalysts for AI innovation and may resist regulation.

Artificial Inteligence 108

Artificial Inteligence User Testing Research Software Product Research 108

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 105

User Testing Startups Product Research Testing 105

Good Product Manager

DECEMBER 2, 2015

SiriusDecisions Marketplace™ is a first-of-its-kind online destination for sales, marketing and product teams to learn from their peers and do research on technology and service providers. Product Management: Planning Assumptions for 2016. With end-of-year rolling around, our eyes look to the future.

Research Software 79

Research Software Analytic Tools Technology Product Management 79

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 82

Feedback Software Research Software User Testing Customer Feedback 82

Sachin Rekhi

DECEMBER 27, 2016

2016 was another great year of writing for me. I relished the stories of helping a reader get their very first product manager job, helping an entrepreneur to reach product/market fit, and helping a new product leader find their footing in their expanded role. And this year I appreciated the outpouring of notes from readers.

Product Management 60

Product Management Product Manager Dashboard Management 60

The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. The leadership team asked for a formal Market Requirements Document to help their decision process. It had last been touched in 2016. That is the question. Oh, there were some challenges.

User Testing 195

User Testing Development Team Review Customer Experience Product Research 195

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Alchemer Mobile

MAY 14, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Typical app interaction and response rates.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Mind the Product

APRIL 6, 2018

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market. I found that it had seen steady interest over the past five years in the UK, my home market.

User Testing 122

User Testing Product Marketing Research Software Marketing 122

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Upcoming Product Management and Product Marketing Events.

Events 84

Events Product Research User Testing Customer Feedback 84

First Round Review

MARCH 17, 2020

Here, Moore shares the lessons he's learned along the way, from weathering bear markets and losing out to the competition, to finding (and falling out of) product/market fit. Since he cut his teeth as a first-time founder in turbulent times, he's gone on to build two other companies.

Startups 143

Startups Product Marketing Marketing 143

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. If you want to capitalize on the current mobile trend within the consumer market, you need to focus your efforts on generating inbound leads with the following four rules.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Good Product Manager

DECEMBER 2, 2015

SiriusDecisions Marketplace is a first-of-its-kind online destination for sales, marketing and product teams to learn from their peers and do research on technology and service providers. Product Management: Planning Assumptions for 2016. With end-of-year rolling around, our eyes look to the future.

Research Software 60

Research Software Analytic Tools Technology Product Management 60

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions. prodmgmt #prodmktg.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Antwak Blog

FEBRUARY 15, 2021

As a Digital marketing professional, it is imperative to keep a tab on trends in order to improve business operations, visibility, and ultimately the bottom line. So, we thought of aggregating a list of the top 15 podcast channels on Digital marketing which will provide you with the required and relevant dosage. . Do check it out.

Data Visualization 52

Data Visualization Analytic Tools Marketing Research Software 52

Antwak Blog

FEBRUARY 15, 2021

As a Digital marketing professional, it is imperative to keep a tab on trends in order to improve business operations, visibility, and ultimately the bottom line. So, we thought of aggregating a list of the top 15 podcast channels on Digital marketing which will provide you with the required and relevant dosage. . Do check it out.

Data Visualization 52

Data Visualization Analytic Tools Marketing Research Software 52

Melissa Perri

JANUARY 4, 2020

There's work to be done. -- 2016: "I want a product manager who can be great at writing specification documents. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. It sounds like something we should be doing."

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Alchemer Mobile

APRIL 9, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Here are some of those key benchmarks.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Product Club

DECEMBER 20, 2016

On the 4th November the Product Manager Club attended JAM 2016 in London. Yeah but what’s Jam 2016?! This struck me because you’d assume that someone responsible for growth would be raving about SEO, viral marketing and all the other buzz stuff in the marketing sphere but not Nilan. It was pretty awesome!

Feedback Software 48

Feedback Software Weak Development Team Product Manager Product Management 48

bpma ProductHub

APRIL 17, 2017

The Ten-Step, One-Day Strategic Plan, Erica Olsen, August 10, 2016. Make your strategy more Agile, Tim Leberecht, October 31, 2016. Melissa Perri, July 2016. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. The Basics of OKR, Henrik-Jan Van der Pol, June 12, 2014.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions. prodmgmt #prodmktg.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

The Secret PM Handbook

DECEMBER 31, 2015

And how does it relate to marketing , anyway? The importance of finding and validating market problems , and how to do it. I have lots more thoughts to share in 2016. Tomorrow I’ll share some ideas on how I’m going to run things in 2016 so that more of my thoughts make it out into the blog and into the world.

Systems Review 150

Systems Review Product Management Product Manager Management 150

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Upcoming Product Management and Product Marketing Events.

Events 60

Events Product Research User Testing Customer Feedback 60