Intercom, Inc.
MAY 14, 2018
There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. from 8 minutes in 2016 ( eMarketer, 2017 ).
Intercom, Inc.
MAY 16, 2018
First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.
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Intercom, Inc.
JULY 4, 2018
This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.
Mind the Product
DECEMBER 29, 2016
2016 was a year when the product management community grew significantly and continued to mature. Here’s a look at what we learned in 2016 based on our most read posts during the year. Several of our most read posts of 2016 are practical guides, full of advice and the hard-won experiences of product experts: . Scope of the job.
Intercom, Inc.
JULY 4, 2018
This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.
Melissa Perri
JANUARY 4, 2020
There's work to be done. -- 2016: "I want a product manager who can be great at writing specification documents. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. It sounds like something we should be doing."
Intercom, Inc.
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.
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