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393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

Product Innovation Educators

Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? We look for sensors to sense the market need.

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The importance of an effective product marketing strategy

Intercom, Inc.

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

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Notably Namely, Cultivating Culture and Outbrain in December!

The Product Guy

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Please submit your nominations for 2016’s great product management candidates @ [link] ! Product Culture from the protagonist to solving. to come together to meet, interact, and network in a roundtable setting.

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The 10th Annual Product Management Awards Winners

The Product Guy

Initially joining Vydia in 2016, Gaudio played a pivotal role in building and leading the company’s marketing division, which helped earn Vydia recognition for its innovative product, fast-growing business, and attractive culture. and Automata Robotics over the last decade.

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A Decade of Product Management

Melissa Perri

There's work to be done. -- 2016: "I want a product manager who can be great at writing specification documents. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. It sounds like something we should be doing."

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. In my new SiriusDecisions blog post Improving Product Management in 2016: Strategy vs. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016. Ab1Q1rM55f.