Remove 2016 Remove Engineering Remove Marketing Remove Outbound
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Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. If you want to capitalize on the current mobile trend within the consumer market, you need to focus your efforts on generating inbound leads with the following four rules.

Inbound 87
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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. So we partnered with Eoin Nolan , a principal engineer on our team, to build a throwaway prototype of Series and later test it with dozens of customers from different segments. Our first customer messaging solution. Give it a try.

Messaging 232
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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

She moved to the US after finishing her engineering degree and worked her way up the ladder, building mobile products across companies such as Reuters and Bloomberg. In 2016, she created Chili Piper with her husband Nicolas and poured in everything she had learned over the years. Tackling marketing.

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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching new products, growing existing product categories, because of a simple thing: It gets much, much harder to grow new products or pivot existing ones into new markets. Outbound used to be painstaking and manual.

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How to build a billion dollar sales team like Stripe

Intercom, Inc.

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. The first stage is building an organic growth engine. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. So first, if you take a step back, I think that marketing is really a practitioner discipline.

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Webflow’s Maggie Hott on building a scaleable sales team from the ground up

Intercom, Inc.

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. Back in 2015 or 2016, we learned at Slack that we were going to be hiring a VP of Sales. Pretty big growth. We’re doing so well.