Product Talk

FEBRUARY 21, 2024

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

User Friction 253

User Friction Customer Experience Customer Feedback Analytic Tools 253

Product Talk

AUGUST 4, 2021

When I finally wrote about the opportunity solution tree (back in 2016), I knew that it was a big enough idea that I would need to write a book about it. Some of it was normal first-time author insecurity. I know many authors who use their blog as a way to test content. So I started to experiment. That was a mistake.

Product Research 288

Product Research Books User Testing Research Software 288

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Our success was anchored on what I now call The Adjacent User Theory. The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. This is our fifth consecutive year conducting this research. Mobile Customer Sentiment.

Finance 147

Finance Feedback Software User Testing Research Software 147

Mind the Product

JULY 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests.

User Testing 170

User Testing Product Research Testing Feedback Software 170

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? How do you test to make sure your opportunity is not a solution in disguise? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time?

Data Visualization 310

Data Visualization Product Research Analytic Tools Research Software 310

Product Takeoff

MARCH 19, 2019

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time. This helps Product Management identify experiments or hypotheses to be tested.

User Testing 207

User Testing Product Research Research Software Feedback Software 207

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

The Product Coalition

FEBRUARY 21, 2023

Let’s explore the reasons teams engage customers and the challenges they are likely to face in doing so In the past, I have written a post on how to start engaging customers without going into reasons why that may be helpful. Also, in this post, I do not speak about specific techniques to increase value from customer engagement.

User Testing 123

User Testing Customer Feedback Customer Experience Development 123

The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. There are times when the old ways really are both appropriate and better. It had last been touched in 2016. Do I think that all efforts require an MRD? That is the question. No, not at all.

User Testing 195

User Testing Development Team Review Customer Experience Product Research 195

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We published six new research reports today – each industry-specific guide reveals exclusive benchmark data gathered from more than 800 mobile apps with 5,000+ active users. Retail & Shopping.

Travel 147

Travel Finance Research Software User Testing 147

Mind the Product

OCTOBER 25, 2018

A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real systematic experiment in medical history was carried out by James Lind in the 1700s, a time when sailors frequently suffered from scurvy. For companies. Searches. -2%.

Customer Experience 155

Customer Experience User Testing Product Research Software Review 155

Alchemer Mobile

APRIL 24, 2018

Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. In 2016, it handled 17.6B With increased competition in the p2p space, we felt that this was the right time to launch the feature, especially because we knew our users would find it valuable. in funding? Ny Vo of Venmo. App Name: Venmo.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Mind the Product

DECEMBER 29, 2016

2016 was a year when the product management community grew significantly and continued to mature. Here’s a look at what we learned in 2016 based on our most read posts during the year. Organise around customers. It’s important to understand that we who are building these products and services know things that our users don’t.

Technical Cofounder 120

Technical Cofounder Data Visualization Feedback Software User Testing 120

Product Talk

SEPTEMBER 6, 2023

We discussed a few of the common stages companies tend to go through when they adopt continuous discovery , some of the challenges and setbacks they’re likely to experience, and how leaders specifically can help teams overcome them. Let’s have feedback loops. Let’s test our assumptions. Lots of that.

Product Research 278

Product Research User Testing Research Software Feedback Software 278

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. We got sales leads.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive. What is Product-Market fit?

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Mind the Product

DECEMBER 5, 2019

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? At the heart of your prioritization skills should lie value and effort. Take this experiment[1], where college students completed questionnaires about their mood and other data points every day for five weeks.

User Testing 130

User Testing Product Research Customer Experience Weak Development Team 130

The Product Coalition

JANUARY 12, 2022

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. Away from these sales pitches, freemium or trial version makes the user hooked to product, onboard themselves that push them to upgrade the subscription.

Research Software 155

Research Software Technical Review Strategy Product Research 155

Mind the Product

DECEMBER 27, 2016

The Experience is the Product. We tend to forget that the experience is the product we’re delivering. Every technical product category through history has followed this pattern – from a technology for technologies sake, to a feature war, to an experience. The post Top 10 Product Talks of 2016 appeared first on MindTheProduct.

Research Software 139

Research Software Entertainment Product Research Software Developers 139

The Product Coalition

APRIL 28, 2020

Imagine two people walking into a mobile phone showroom and purchasing the same phone model at the same time. When it comes to designing a user interface for software applications, this variance in people’s preferences poses a huge challenge. A one-size-fits-all approach does not work. Customization ?—?As

Customer Experience 79

Customer Experience User Experience Analytic Tools User Testing 79

The Product Coalition

JANUARY 5, 2021

No longer just activities of fringe groups who are perpetually looking for an opportunity to lecture you about composting, mindfulness has now become a commonplace word, lauded by research, celebrities, and companies alike. In 2016, Sleep Stories was born. Short, consumable stories Stories typically hover around 30–45 minutes.

Customer Experience 110

Customer Experience User Testing Research Software Data Visualization 110

Product Talk

DECEMBER 18, 2024

Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.

Product Research 214

Product Research Research Software Analytic Tools Feedback Software 214

The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. That’s undeniable that a stand-out user interface and convenient user experience help sell products. When looking at the beautiful design, we often don’t even know who has created such a smooth digital experience.

Customer Experience 91

Customer Experience Research Software User Experience User Testing 91

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. Converting large numbers of trial users into customers.

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Melissa Perri

MAY 5, 2016

Testing products before you build them? I was now going to build things that mattered to my customers. Frankly, this came at the perfect time for me. This idea was prime for testing. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform?

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

The Product Coalition

SEPTEMBER 7, 2024

A lot of times we focus on consistency. Streaks motivate users to keep up a consistent behavior, like logging into an app every day. Fresh Starts give users a clean slate to start over, like setting new goals at the beginning of the year. Kind of fitting here. And that’s for good reason — it works.

User Testing 108

User Testing Customer Experience Customer Feedback Research Software 108

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 133

Product Research User Testing Customer Experience Data Visualization 133

Mind the Product

FEBRUARY 1, 2018

Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them. But, as I’m sure we’re all aware, exploring new business models such as voice-based products and experiences doesn’t always come naturally to big companies. Design Sprints for Voice.

User Testing 152

User Testing Research Software Analytic Tools Product Research 152

Mind the Product

APRIL 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Well, not quite….

User Testing 121

User Testing Product Marketing Research Software Marketing 121

Intercom, Inc.

APRIL 12, 2018

I also spent some time at Autodesk after the company acquired Creative Market. Stewart: Thinking back to Dribbble in its earliest days, it was fundamentally a place for designers to post work in progress and get feedback. Over time it’s become more of a mixed platform. Zack Onisko: Thanks for having me.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Intercom, Inc.

FEBRUARY 18, 2019

If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time. Active vs engaged users.

Research Software 178

Research Software Customer Experience User Testing Data Visualization 178

Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. Short on time? Once the internet became a mobile experience, it was ever-present.

Research Software 243

Research Software Technology Telecommunications User Testing 243