Intercom, Inc.

MAY 14, 2018

At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. The best marketers evolve alongside their audiences – experimenting with new tactics, revisiting assumptions about who their buyers are and how they buy. from 8 minutes in 2016 ( eMarketer, 2017 ). Engagement.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? We’re thankful that our annual Mobile App Engagement Report was published right around the time that everything started to really shift in the U.S. This is our fifth consecutive year conducting this research.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

UX Planet

MARCH 15, 2025

Rethinking Pinterests Personalization/UX Strategy [link] In todays digital landscape, personalization isnt just a featureits the foundation of user experience. Nowhere is this more evident than on Pinterest, where billions of Pins are curated into unique feeds for over 400 million monthly users worldwide.

Product Research 95

Product Research Data Visualization Feedback Software Analytic Tools 95

Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. At the company level, the mission and vision is typically articulated by the founders/CEO and tends to be durable over time.

Strategy 118

Strategy Technical Review Product Strategy Product Research 118

Mind the Product

JULY 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests.

User Testing 195

User Testing Product Research Testing Feedback Software 195

Mind the Product

DECEMBER 29, 2016

2016 was a year when the product management community grew significantly and continued to mature. Here’s a look at what we learned in 2016 based on our most read posts during the year. Organise around customers. It’s important to understand that we who are building these products and services know things that our users don’t.

Technical Cofounder 159

Technical Cofounder Data Visualization Feedback Software User Testing 159

Product Talk

AUGUST 4, 2021

When I finally wrote about the opportunity solution tree (back in 2016), I knew that it was a big enough idea that I would need to write a book about it. Some of it was normal first-time author insecurity. I know many authors who use their blog as a way to test content. So I started to experiment. That was a mistake.

Product Research 298

Product Research Books User Testing Research Software 298

Product Talk

FEBRUARY 21, 2024

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

User Friction 263

User Friction Customer Experience Customer Feedback Analytic Tools 263

The Product Coalition

FEBRUARY 21, 2023

Let’s explore the reasons teams engage customers and the challenges they are likely to face in doing so In the past, I have written a post on how to start engaging customers without going into reasons why that may be helpful. Also, in this post, I do not speak about specific techniques to increase value from customer engagement.

User Testing 145

User Testing Customer Feedback Customer Experience Development 145

Andrew Chen

JULY 20, 2020

When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. Our success was anchored on what I now call The Adjacent User Theory. The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Mind the Product

OCTOBER 25, 2018

A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real systematic experiment in medical history was carried out by James Lind in the 1700s, a time when sailors frequently suffered from scurvy. For companies. Searches. -2%.

Customer Experience 187

Customer Experience User Testing Product Research Software Review 187

Product Innovation Educators

JULY 18, 2022

There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. However, I find market-driven innovation is more common—the wants and unmet needs of customers are first discovered and then solutions are considered. customer interaction with an existing product.

Research Software 284

Research Software Feedback Software User Testing Marketing 284

Mind the Product

DECEMBER 5, 2019

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? At the heart of your prioritization skills should lie value and effort. Take this experiment[1], where college students completed questionnaires about their mood and other data points every day for five weeks.

User Testing 171

User Testing Product Research Customer Experience Weak Development Team 171

Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? How do you test to make sure your opportunity is not a solution in disguise? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time?

Data Visualization 320

Data Visualization Product Research Analytic Tools Research Software 320

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. This is our fifth consecutive year conducting this research. Mobile Customer Sentiment.

Finance 147

Finance Feedback Software User Testing Research Software 147

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Product Takeoff

MARCH 19, 2019

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time. This helps Product Management identify experiments or hypotheses to be tested.

User Testing 207

User Testing Product Research Research Software Feedback Software 207

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

The Product Guy

SEPTEMBER 21, 2017

From The Best Product Person of 2016, Chris Butler, …. Get great at doing research and customer development. If you aren’t used to talk with people and doing research for your product you are more likely to just be a project manager. Working with these people will be through the research that they do. More to Come.

Product Management 296

Product Management Product Manager Product Research Management 296

The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. There are times when the old ways really are both appropriate and better. It had last been touched in 2016. Do I think that all efforts require an MRD? That is the question. No, not at all.

User Testing 195

User Testing Development Team Review Customer Experience Product Research 195

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We published six new research reports today – each industry-specific guide reveals exclusive benchmark data gathered from more than 800 mobile apps with 5,000+ active users. Retail & Shopping.

Travel 147

Travel Finance Research Software User Testing 147

Mind the Product

APRIL 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Well, not quite….

User Testing 157

User Testing Product Marketing Research Software Marketing 157

Mind the Product

DECEMBER 27, 2016

The Experience is the Product. We tend to forget that the experience is the product we’re delivering. Every technical product category through history has followed this pattern – from a technology for technologies sake, to a feature war, to an experience. The post Top 10 Product Talks of 2016 appeared first on MindTheProduct.

Research Software 167

Research Software Entertainment Product Research Software Developers 167

Product Talk

SEPTEMBER 6, 2023

We discussed a few of the common stages companies tend to go through when they adopt continuous discovery , some of the challenges and setbacks they’re likely to experience, and how leaders specifically can help teams overcome them. Let’s have feedback loops. Let’s test our assumptions. Lots of that.

Product Research 293

Product Research User Testing Research Software Feedback Software 293

Alchemer Mobile

APRIL 24, 2018

Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. In 2016, it handled 17.6B With increased competition in the p2p space, we felt that this was the right time to launch the feature, especially because we knew our users would find it valuable. in funding? Ny Vo of Venmo. App Name: Venmo.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

The Product Coalition

JANUARY 5, 2021

No longer just activities of fringe groups who are perpetually looking for an opportunity to lecture you about composting, mindfulness has now become a commonplace word, lauded by research, celebrities, and companies alike. In 2016, Sleep Stories was born. Short, consumable stories Stories typically hover around 30–45 minutes.

Customer Experience 129

Customer Experience User Testing Research Software Data Visualization 129

The Product Coalition

SEPTEMBER 7, 2024

A lot of times we focus on consistency. Streaks motivate users to keep up a consistent behavior, like logging into an app every day. Fresh Starts give users a clean slate to start over, like setting new goals at the beginning of the year. Kind of fitting here. And that’s for good reason — it works.

User Testing 130

User Testing Customer Experience Customer Feedback Research Software 130

The Product Coalition

JANUARY 12, 2022

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. Away from these sales pitches, freemium or trial version makes the user hooked to product, onboard themselves that push them to upgrade the subscription.

Research Software 177

Research Software Technical Review Strategy Product Research 177

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 155

Product Research User Testing Customer Experience Data Visualization 155

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Mind the Product

NOVEMBER 19, 2019

Fewer than 10% of startups survive and grow into large companies and, for every time growth is done right, there are 100 ways it could have been done wrong. It could be about how new users find your product or how existing users engage more with your product. But the users began to drop off.

User Testing 156

User Testing Customer Experience Onboarding KPIs Branding 156

Mind the Product

JULY 27, 2017

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing , and in this post I’ll look at how using a tracker spreadsheet can help you manage your A/B tests and better retain learnings from past ones.

User Testing 155

User Testing Product Research Testing Document 155

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. We got sales leads.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Lenny Rachitsky

NOVEMBER 12, 2024

Throughout his more than 10-year career, Tal has actively chosen to stay an IC and, over that time, has honed a set of productivity practices that give him tremendous leverage and impact—beyond what many traditionally believe ICs can achieve. In other words, he’s become a “super-IC.” With everyone watching.

Product Research 108

Product Research Reporting Tools Data Visualization Research Software 108

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive. What is Product-Market fit?

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98