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The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

Product Talk

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

By providing a product that effortlessly matches the particular demands of your consumers, you reduce the need for the time-consuming customization procedure that is standard with generalized software. A guide to vertical strategy implementation for SaaS startups: Tips included 1.

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Applied Lean Startup: How to Master Simplicity and Velocity in Business

The Product Coalition

Nimble young businesses, who live by the Lean Startup approach of building, measuring, and learning, move from nothing to a product customers love in what appears, from an established company perspective at least, virtually no time. Startups practice the lean methodology to avoid spending time on things that won’t deliver value.

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Top 5 User Experience (UX) Design Agencies in 2020–2021

The Product Coalition

That’s undeniable that a stand-out user interface and convenient user experience help sell products. When looking at the beautiful design, we often don’t even know who has created such a smooth digital experience. This team analyzes customers and online users’ needs to create attractive and effective solutions.

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A Decade of Product Management

Melissa Perri

These are a few of my observations and personal experiences. Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. 2019: "Duh, of course I want my people talking to customers.

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The Evolution of WhatsApp

The Product Coalition

They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans. Its user base grew exponentially, reaching over 2 billion users worldwide by 2020. This feature catered to users who preferred spoken communication or found typing inconvenient.

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Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

ProductPlan

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Be sure to get specific.