2016 Customer Experience Startups 
Melissa Perri
JANUARY 4, 2020
These are a few of my observations and personal experiences. Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. 2019: "Duh, of course I want my people talking to customers.
Intercom, Inc.
MAY 14, 2018
At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. The best marketers evolve alongside their audiences – experimenting with new tactics, revisiting assumptions about who their buyers are and how they buy. from 8 minutes in 2016 ( eMarketer, 2017 ). Engagement.
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Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
Mind the Product
JANUARY 3, 2017
Rich Mironov highlights some mistakes most first-time product managers make – even after coursework, certificates, and online tutorials. Product Requirement Documents are simply the worst possible way to bridge the gap between the customers’ needs and the team that are trying to build the solution. Top 10 Product Talks of 2016.
Intercom, Inc.
APRIL 22, 2019
Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.
Product Talk
DECEMBER 6, 2023
Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time? How do you represent customer segments on an opportunity solution tree?
The Product Bistro
JANUARY 25, 2021
In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. There are times when the old ways really are both appropriate and better. It had last been touched in 2016. Do I think that all efforts require an MRD? That is the question. No, not at all.
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