Alchemer Mobile

APRIL 9, 2020

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? We’re thankful that our annual Mobile App Engagement Report was published right around the time that everything started to really shift in the U.S.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use welcome screens to drive users to the Aha!

Feedback Software 82

Feedback Software Research Software User Testing Customer Feedback 82

Mind the Product

DECEMBER 29, 2016

2016 was a year when the product management community grew significantly and continued to mature. Here’s a look at what we learned in 2016 based on our most read posts during the year. Organise around customers. It’s important to understand that we who are building these products and services know things that our users don’t.

Technical Cofounder 121

Technical Cofounder Data Visualization Feedback Software User Testing 121

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Melissa Perri

JANUARY 4, 2020

These are a few of my observations and personal experiences. 2019: "How do I hire a Chief Product Officer? . -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2018: "Can you teach people how to do MVP experiments? It is too risky. We will get sued.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Intercom, Inc.

JULY 4, 2018

At a glimpse, this actually makes sense – if customers are willing to shell out cash, surely that’s a great way to ensure you build only valuable stuff. This led to an era of marketing-driven companies. This still happens all the time. pithy statement: “Marketing is what you do when your product or service sucks.”

Marketing 191

Marketing User Testing Customer Experience Messaging 191

The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. There are times when the old ways really are both appropriate and better. The leadership team asked for a formal Market Requirements Document to help their decision process. That is the question.

User Testing 195

User Testing Development Team Review Customer Experience Product Research 195

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We published six new research reports today – each industry-specific guide reveals exclusive benchmark data gathered from more than 800 mobile apps with 5,000+ active users. Retail & Shopping.

Travel 147

Travel Finance Research Software User Testing 147

The Product Coalition

JANUARY 5, 2021

Intent on expanding the business to offer more to their users, the company observed a gap in the market and took a chance on something very different. In 2016, Sleep Stories was born. Since Sleep Stories, retention rates and time on app have increased dramatically. A subtle, but huge, win. I mean… just so good.

Customer Experience 113

Customer Experience User Testing Research Software Data Visualization 113

Intercom, Inc.

SEPTEMBER 23, 2020

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. This approach resonated with a number of customers.

Messaging 232

Messaging User Testing Feedback Software Customer Feedback 232

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. The Importance Of The Adjacent User.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time? How do you represent customer segments on an opportunity solution tree?

Data Visualization 305

Data Visualization Product Research Analytic Tools Research Software 305

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Intercom, Inc.

JULY 4, 2018

At a glimpse, this actually makes sense – if customers are willing to shell out cash, surely that’s a great way to ensure you build only valuable stuff. This led to an era of marketing-driven companies. This still happens all the time. pithy statement: “Marketing is what you do when your product or service sucks.”

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 110

Feedback Software Customer Experience Product Research Technical Review 110

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Mobile Customer Sentiment. Let customer feedback drive your product roadmap.

Finance 147

Finance Feedback Software User Testing Research Software 147

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Userpilot

AUGUST 8, 2024

A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. For many people, the new year is a time to make personal or professional resolutions. What is Marketing to Do When Product Management Goes Agile? Product Management is Not User Experience. The SiriusDecisions Summit 2016. What’s Hot on Twitter.

Product Management 94

Product Management Product Manager Management Management 94

Alchemer Mobile

FEBRUARY 7, 2019

According to AppAnnie’s 2019 State of Mobile Report , consumers sourced food and drinks through apps 130% more often in 2018 than in 2016. Clearly, people enjoy the convenience of having their meals delivered without having to talk to someone on the phone, or repeating their address and credit card information every time.

Feedback Software 157

Feedback Software User Testing Customer Feedback Research Software 157

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Product Research 121

Product Research Customer Experience Entertainment Consulting 121

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 126

User Testing Startups Product Research Testing 126

Mind the Product

APRIL 4, 2018

Jim Kalbach is a respected author, speaker, and instructor in information architecture and UX strategy and currently Head of Customer Success at online whiteboard business Mural. Jim quotes Steve Jobs as saying in 1997: “You’ve got to start with the customer experience and work back toward the technology – not the other way around.”

Customer Experience 92

Customer Experience Customer Satisfaction User Experience Software Development 92

The Product Coalition

JANUARY 12, 2022

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. Away from these sales pitches, freemium or trial version makes the user hooked to product, onboard themselves that push them to upgrade the subscription.

Research Software 160

Research Software Technical Review Strategy Product Research 160

The Product Coalition

FEBRUARY 26, 2021

You don’t buy iPhone as a phone, you buy an entry ticket to the Apple experience. Also, to understand what it feels like to use the app from an Apple user perspective. It was my first Apple experience that ended up with purchasing MacBook for personal use. But this story is not about Apple experience.

Customer Experience 102

Customer Experience Technical Review Systems Review Software Review 102

freshtrax

AUGUST 13, 2019

Although the food delivery service market in Japan differs a bit from the United States, residents of major cities in Japan often use quick-and-easy food delivery services to enjoy meals, from lunch at noon to boba tea at midnight. The market size of food delivery in Japan in 2018 was 408 billion yen (3.8 billion U.S. billion U.S.

Research Software 85

Research Software Marketing User Testing Customer Experience 85

Userpilot

SEPTEMBER 21, 2022

How can you use knowledge base tools to guide your customers and remove their frustrations while using your product? An in-app knowledge base enables you to take advantage of the self-serve support model for effective customer service delivery. There are numerous knowledge base tools in the market. Let’s dig in!

Analytic Tools 85

Analytic Tools Feedback Software Reporting Tools Data Visualization 85

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Product Research 109

Product Research Customer Experience Entertainment Consulting 109

The Product Coalition

JUNE 14, 2020

As the founder of a young startup in times of high economic uncertainty, I have found myself thinking again about what makes a successful product, and what makes them fail. All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Did you know that the search call volume increased by 16 percent from 2015 to 2016? By Sophorn Chhay. Create Click-to-Call Digital Ads.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Userpilot

AUGUST 23, 2024

Drawing from his experience with some of the world’s fastest-growing companies like Microsoft and Vidyard, Wes now focuses on guiding SaaS companies (324+ till now) across the globe on how to harness their products as powerful tools for growth. In 2016, while at Vidyard, Wes launched a free product that changed everything.

Webinar 92

Webinar Analytic Tools Feedback Software Books 92

The Product Coalition

AUGUST 9, 2020

The Most Trusted Custom Software Development Companies in Poland Are you looking for a reliable software development partner for your business? It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. Fireart Studio Min.

Analytic Tools 141

Analytic Tools Research Software Software Development Software Developers 141

Good Product Manager

JUNE 9, 2016

SiriusDecisions 2016 Summit Recap. I’ve mentioned the annual SiriusDecisions Summit a few times previously here on this blog. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.

Product Research 60

Product Research Research Software User Testing Presentation 60