Mind the Product

DECEMBER 29, 2016

2016 was a year when the product management community grew significantly and continued to mature. Here’s a look at what we learned in 2016 based on our most read posts during the year. Organise around customers. It’s important to understand that we who are building these products and services know things that our users don’t.

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Technical Cofounder Data Visualization Feedback Software User Testing 126

Intercom, Inc.

SEPTEMBER 23, 2020

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. This approach resonated with a number of customers.

Messaging 232

Messaging User Testing Feedback Software Customer Feedback 232

Intercom, Inc.

JULY 4, 2018

At a glimpse, this actually makes sense – if customers are willing to shell out cash, surely that’s a great way to ensure you build only valuable stuff. This led to an era of marketing-driven companies. This still happens all the time. pithy statement: “Marketing is what you do when your product or service sucks.”

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time? How do you represent customer segments on an opportunity solution tree?

Data Visualization 309

Data Visualization Product Research Analytic Tools Research Software 309

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. What does the company do and who are your main customers?

Product Research 283

Product Research User Testing Research Software Data Visualization 283

The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. There are times when the old ways really are both appropriate and better. The leadership team asked for a formal Market Requirements Document to help their decision process. That is the question.

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User Testing Development Team Review Customer Experience Product Research 195

Alchemer Mobile

FEBRUARY 7, 2019

According to AppAnnie’s 2019 State of Mobile Report , consumers sourced food and drinks through apps 130% more often in 2018 than in 2016. Clearly, people enjoy the convenience of having their meals delivered without having to talk to someone on the phone, or repeating their address and credit card information every time.

Feedback Software 157

Feedback Software User Testing Customer Feedback Research Software 157

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. What started off as little more than an experiment has paid dividends. along with time savings and higher productivity.

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Feedback Software Analytic Tools Research Software Data Visualization 243

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. The Importance Of The Adjacent User.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. For many people, the new year is a time to make personal or professional resolutions. What is Marketing to Do When Product Management Goes Agile? Product Management is Not User Experience. The SiriusDecisions Summit 2016. What’s Hot on Twitter.

Product Manager 94

Product Manager Product Management Management Management 94

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We published six new research reports today – each industry-specific guide reveals exclusive benchmark data gathered from more than 800 mobile apps with 5,000+ active users. Retail & Shopping.

Travel 147

Travel Finance Research Software User Testing 147

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. Converting large numbers of trial users into customers.

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Product Takeoff

MARCH 19, 2019

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time. This helps Product Management identify experiments or hypotheses to be tested.

User Testing 207

User Testing Product Research Research Software Feedback Software 207

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Mobile Customer Sentiment. Let customer feedback drive your product roadmap.

Finance 147

Finance Feedback Software User Testing Research Software 147

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Product Research 126

Product Research Customer Experience Entertainment Consulting 126

The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. That’s undeniable that a stand-out user interface and convenient user experience help sell products. When looking at the beautiful design, we often don’t even know who has created such a smooth digital experience.

Customer Experience 92

Customer Experience Research Software User Experience User Testing 92

The Product Coalition

APRIL 28, 2020

Imagine two people walking into a mobile phone showroom and purchasing the same phone model at the same time. When it comes to designing a user interface for software applications, this variance in people’s preferences poses a huge challenge. customization, personalization, contextualization. Customization ?—?As

Customer Experience 80

Customer Experience User Experience Analytic Tools User Testing 80

Mind the Product

MARCH 13, 2017

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Find a Market You Can Win. You have limited time, money, and human power. Identify Your Ideal Customer.

Customer Experience 126

Customer Experience User Testing Vision Marketing 126

Intercom, Inc.

FEBRUARY 18, 2019

If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time. Active vs engaged users.

Research Software 178

Research Software Customer Experience User Testing Data Visualization 178

Intercom, Inc.

JULY 21, 2022

Intercom was created out of an epiphany in a small Dublin coffee shop because we realized that the impersonal, transactional way of doing business online just wasn’t cutting it for customers anymore. Paul Adams: Let’s not do this again and then have a retro to learn the same thing we’ve already learned five times.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

The Product Coalition

JANUARY 5, 2021

Intent on expanding the business to offer more to their users, the company observed a gap in the market and took a chance on something very different. In 2016, Sleep Stories was born. Since Sleep Stories, retention rates and time on app have increased dramatically. A subtle, but huge, win. I mean… just so good.

Customer Experience 115

Customer Experience User Testing Research Software Data Visualization 115

The Product Coalition

JANUARY 12, 2022

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. Away from these sales pitches, freemium or trial version makes the user hooked to product, onboard themselves that push them to upgrade the subscription.

Research Software 162

Research Software Technical Review Strategy Product Research 162

bpma ProductHub

AUGUST 1, 2016

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Think critically about product direction and market opportunity. The confidence to communicate and lead comes from your preparedness, knowledge of the market and data. Contributed by Cynthia Andre. Have a new idea?

Product Manager 218

Product Manager Product Management Technical Review Management 218

Mind the Product

APRIL 16, 2020

Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. HSBC’s share of the millennial market had been shrinking for the previous three years.

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Weak Development Team Banking Customer Experience User Friction 163

The Product Coalition

AUGUST 9, 2020

The Most Trusted Custom Software Development Companies in Poland Are you looking for a reliable software development partner for your business? It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. Fireart Studio Min.

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Analytic Tools Research Software Software Developers Software Development 143

Mind the Product

APRIL 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Well, not quite….

User Testing 131

User Testing Product Marketing Research Software Marketing 131

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 113

Feedback Software Customer Experience Product Research Technical Review 113

Alchemer Mobile

APRIL 24, 2018

Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. In 2016, it handled 17.6B With increased competition in the p2p space, we felt that this was the right time to launch the feature, especially because we knew our users would find it valuable. in funding? Ny Vo of Venmo. App Name: Venmo.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

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User Testing Startups Product Research Testing 126

Product Talk

AUGUST 4, 2021

When I finally wrote about the opportunity solution tree (back in 2016), I knew that it was a big enough idea that I would need to write a book about it. Some of it was normal first-time author insecurity. So I started to experiment. I had set up my schedule to coach in bursts with lots of time off in between bursts.

Product Research 282

Product Research Books User Testing Research Software 282

Mind the Product

APRIL 4, 2018

Jim Kalbach is a respected author, speaker, and instructor in information architecture and UX strategy and currently Head of Customer Success at online whiteboard business Mural. Jim quotes Steve Jobs as saying in 1997: “You’ve got to start with the customer experience and work back toward the technology – not the other way around.”

Customer Experience 94

Customer Experience Customer Satisfaction User Experience Software Developers 94

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Did you know that the search call volume increased by 16 percent from 2015 to 2016? By Sophorn Chhay. Create Click-to-Call Digital Ads.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

bpma ProductHub

OCTOBER 16, 2016

For more than a decade people, departments and entire companies (including his own) have asked Paul Young, currently Vice President of Products at Pragmatic Marketing , to deliver successful and continuously improving products. Another example that I have personal experience with is Medtronic. They literally broke the scale.

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