Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
The Product Coalition
APRIL 28, 2020
Imagine two people walking into a mobile phone showroom and purchasing the same phone model at the same time. When it comes to designing a user interface for software applications, this variance in people’s preferences poses a huge challenge. customization, personalization, contextualization. Customization ?—?As
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The Secret PM Handbook
JANUARY 1, 2016
This post is about where I’ll be focusing in 2016 in terms of becoming a more skilled product manager, and in helping others achieve that. But there’s always room for improvement, and as I’ve mentioned lots of times, getting more effective at product management has a huge ROI. If you’re a writer, your goal is to write a book.
The Product Coalition
SEPTEMBER 7, 2024
A lot of times we focus on consistency. Streaks motivate users to keep up a consistent behavior, like logging into an app every day. Fresh Starts give users a clean slate to start over, like setting new goals at the beginning of the year. However you do it, make sure users feel that reaching a good metric is within their grasp.
The Product Coalition
OCTOBER 26, 2020
That’s undeniable that a stand-out user interface and convenient user experience help sell products. When looking at the beautiful design, we often don’t even know who has created such a smooth digital experience. This team analyzes customers and online users’ needs to create attractive and effective solutions.
Userpilot
JANUARY 29, 2021
An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. Converting large numbers of trial users into customers.
Mind the Product
DECEMBER 29, 2016
2016 was a year when the product management community grew significantly and continued to mature. Here’s a look at what we learned in 2016 based on our most read posts during the year. Organise around customers. It’s important to understand that we who are building these products and services know things that our users don’t.
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