Remove 2016 Remove Branding Remove Naming
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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Alchemer Mobile

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? App Name: Venmo. In 2016, it handled 17.6B App Name: Duolingo. App Name: DoorDash. App Name: PicsArt Photo Studio. Mobile brands and devices. in funding? Most important lessons learned as PMs.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm.

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Case Study: Launching PayMe from HSBC

Mind the Product

Fast forward to 2016 when I joined HSBC in Hong Kong and repitched the idea in my first week of working there – then, the timing was great. However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. Conclusion.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

No wonder marketing has a bad name in the tech industry. For example, when we launched our help center, we initially promised it in April 2016, then July, then September. This became apparent when redesigning our Messenger in 2016. Profiles were first introduced to the Intercom Messenger in 2016 (pictured above).

Marketing 191
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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Next, cluster related problems into broader themes, and give each theme a relatively short and pithy name.

Strategy 116
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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. You can be described as many things.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. And that’s resulted in more direct visits from people, but also in more brand searches. We also did a lot of co-marketing.