Intercom, Inc.

JULY 4, 2018

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Product Innovation Educators

OCTOBER 28, 2016

Watch it here https://www.mindtheproduct.com/2016/10/product-lifecycle-management-beyond-early-adopter/. Good marketing is part of a great customer experience. At one time customer experience was what happened after a product launches and the responsibility of marketing, not product management.

Customer Feedback 124

Customer Feedback Product Management Product Manager User Testing 124

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Product Innovation Educators

JUNE 3, 2016

Product management vs brand management – the similarities and the differences. Product management is about creating successful products that customers love and buy, while brand management is about sustaining the success of a product. New Podcast Episode: Content Marketing for Product Managers – with Jerod Morris.

Product Research 121

Product Research Customer Feedback Product Management Product Manager 121

Product Innovation Educators

AUGUST 12, 2016

NPS metrics can help product managers improve a product, how it is positioned, and brand strength. See the suggestions at https://www.mindtheproduct.com/2016/08/tools-use-product-manager/. NPS is sometimes referred to as the most important question – would a customer refer your product or service to someone else? Read more at [link].

Data Visualization 122

Data Visualization Feedback Software Analytic Tools Customer Feedback 122

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Listen if you’d like to learn more about: * Acceptable use policies.

Feedback Software 147

Feedback Software Customer Experience Product Research Technical Review 147

Product Innovation Educators

JULY 1, 2016

1) Purposeful Leadership, (2) Compelling Brand Values, (3) Employee Engagement, and (4) Customer Connectedness. 7) Social media marketing. (8) 7) Social media marketing. (8) The heist team-building activities can also be applied to putting together great product teams. Check out how at [link]. Read about each at [link].

Data Visualization 122

Data Visualization Customer Feedback Product Management Product Manager 122

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Mind the Product

APRIL 16, 2020

Fast forward to 2016 when I joined HSBC in Hong Kong and repitched the idea in my first week of working there – then, the timing was great. HSBC’s share of the millennial market had been shrinking for the previous three years. All in all, it took exactly one year from pitch to market launch. Conclusion.

Weak Development Team 197

Weak Development Team Banking Customer Experience User Friction 197

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. Apptentive’s annual mobile app engagement benchmark reports serve as a baseline to help product managers and mobile marketers across categories understand their app’s engagement strengths and areas for improvement.

Travel 147

Travel Finance Research Software User Testing 147

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Brand reputation. Listen if you’d like to learn more about.

Product Research 157

Product Research Customer Experience Entertainment Consulting 157

Intercom, Inc.

APRIL 12, 2018

Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com. All the while, the product has remained invite-only and hasn’t required traditional marketing. Previously I was at Hired.com and Creative Market before that.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. JustGiving was a well-known brand, but firmly associated with registered charities. This meant the user experience could jar as you took one journey across different brands. The Yimby homepage, 2013.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Intercom, Inc.

SEPTEMBER 23, 2020

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. Rigid visual builders failed based on tests and feedback in the market. Our first customer messaging solution.

Messaging 232

Messaging User Testing Feedback Software Customer Feedback 232

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. If you want to capitalize on the current mobile trend within the consumer market, you need to focus your efforts on generating inbound leads with the following four rules.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. Design and marketing for human nature. Short on time? You can be described as many things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Mind the Product

NOVEMBER 19, 2019

The assumption part is usually the customer’s (or market’s) response to the product change that you are planning to execute. In 2014, I joined Tapzo to build and grow a mobile app that enabled consumers to chat with a brand and get their issues resolved. Onboarding brands took way longer than we anticipated. Source: NativeAI.

User Testing 155

User Testing Customer Experience Onboarding KPIs Branding 155

freshtrax

AUGUST 13, 2019

Although the food delivery service market in Japan differs a bit from the United States, residents of major cities in Japan often use quick-and-easy food delivery services to enjoy meals, from lunch at noon to boba tea at midnight. The market size of food delivery in Japan in 2018 was 408 billion yen (3.8 billion U.S. billion U.S.

Research Software 85

Research Software Marketing User Testing Customer Experience 85

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 79

Data Visualization Research Software Reporting Tools Analytic Tools 79

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.

Finance 147

Finance Feedback Software User Testing Research Software 147

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Alchemer Mobile

FEBRUARY 7, 2019

According to AppAnnie’s 2019 State of Mobile Report , consumers sourced food and drinks through apps 130% more often in 2018 than in 2016. You could take a more marketing-heavy approach to turn heads, but don’t expect it to drive lasting loyalty. Some of these features could be on your roadmap already, and some will be brand new.

Feedback Software 157

Feedback Software User Testing Customer Feedback Research Software 157

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Brand reputation. Listen if you’d like to learn more about.

Product Research 121

Product Research Customer Experience Entertainment Consulting 121

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. Since 2004, the company has delivered services for startups and already world-famous brands. Web and mobile technologies are penetrating all areas of our lives.

Analytic Tools 147

Analytic Tools Research Software Software Developers Software Development 147

Alchemer Mobile

APRIL 24, 2018

In 2016, it handled 17.6B Mobile brands and devices. We scaled it quickly and have been leveraging it for a variety of brand and partner activations since. How does marketing work? Emerging trends every PM should know. Little-known features they shipped that made a big difference. Ny Vo of Venmo. App Name: Venmo.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Mind the Product

DECEMBER 12, 2017

Ripple , for example, is using blockchain technology to disrupt the global payments market and Babylon Health is using artificial intelligence to drive its consumer health proposition. Social Media and Brand Reputation. Customers complain and this can be especially damaging to our brand and reputation. A new Type of Consumer.

Data Visualization 150

Data Visualization Reporting Tools User Testing Analytic Tools 150

Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. product marketing, user research, content design, etc.). Other functions could be added depending on availability/resourcing (e.g.

Strategy 119

Strategy Technical Review Product Strategy Product Research 119

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Intercom, Inc.

SEPTEMBER 15, 2022

Back in 2015 or 2016, I was studying in London, doing a master’s degree in business psychology. I ended up running an experiment-based dissertation where I assessed how emojis could change people’s interpretations of branded messages. Keith Broni: Oh, this is a long and very amusing story.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

Mind the Product

FEBRUARY 23, 2017

Design Disruptors was released by InVision in 2016. Eric Menzie , Head of Product for the WFS Markets Salesforce CRM at Wells Fargo. What Should a Junior Designer do to Market Themselves as a Valuable UX Designer? These six people were: Troy Wood , Founder & Principal Managing Director at nexTier Innovations.

UX 132

UX Customer Experience User Testing Banking 132

freshtrax

MAY 8, 2019

the mobile payment market size in Japan is expected to increase from 8 million USD in 2017 to 48 million USD by 2023 (at the rate of 100 JPY = $ 0.8951 USD). Please note that these numbers above are the total market size of both NFC based solution and QR based solution. Release: October 2016. Release: October 2016.

Research Software 96

Research Software Banking User Testing Technology 96

UX Studio: Product Management

NOVEMBER 24, 2020

There are big players in every industry that have made their brands recognizable worldwide. Aplana is a privately held software development company that has been on the market for 20 years. Our clients are growing startups and established brands like HBO, Google, Netflix, or Wizz air. Top product design companies. Wandr studio.

Product Research 116

Product Research Research Software Software Review Technical Review 116

Userpilot

AUGUST 3, 2022

But how you can create a really good messaging strategy that will support your product marketing goals? A brand messaging strategy is an approach chosen by a brand to increase its awareness and boost adoption. The emotional marketing strategy uses emotions to increase the memorability and virality of a message.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Intercom, Inc.

NOVEMBER 11, 2021

They’re most famous for writing The Elements of User Onboarding and for breaking down, step by step, how some of the world’s most popular brands handle their onboarding experiences at UserOnboard. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254