B2B SaaS Funnel Conversion Benchmarks
Userpilot
JUNE 19, 2023
What makes a good SaaS conversion rate depends on your industry type and sales strategy, so just keep calculating your rates and play with different conversion rate optimization tactics to exceed past performance. Gainsight’s 2022 report shows free trials involving PQLs had 2.8X Sales strategy ( product-led vs sales-led ).
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