Mind the Product

APRIL 6, 2018

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market. I found that it had seen steady interest over the past five years in the UK, my home market.

User Testing 157

User Testing Product Marketing Research Software Marketing 157

Good Product Manager

NOVEMBER 12, 2014

My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015. — Jeff Lash (@jefflash) October 28, 2014.

Product Research 92

Product Research Product Management Product Manager Management 92

The Product Guy

AUGUST 30, 2017

At the end of 2015 I was in the worst nightmare of any Product Manager. About Liel Aharon Liel (pronounced as Lee-L’) is a Product Manager at MediaMath, the marketing operating system, and is the Product Owner of the company’s Appstore. I had a strong roadmap, clear goals and a vision for the product.

Technical Advisors 309

Technical Advisors Product Management Product Manager Technical Review 309

Good Product Manager

APRIL 21, 2015

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development. Hope to see you there!

Research Software 74

Research Software Product Research Feedback Software User Testing 74

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Product Innovation Educators

SEPTEMBER 14, 2020

The podcast started in January 2015, and we have not missed a week. If product managers are involved in development, they must also be preparing for launch and market. Release is the end of development, but launch is the beginning of marketing. The podcast started in January 2015, and we have not missed a week.

Product Research 215

Product Research Product Management Product Manager Research Software 215

Intercom, Inc.

JULY 15, 2021

Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page.

Outbound 232

Outbound Customer Experience Data Visualization Messaging 232

Mind the Product

SEPTEMBER 18, 2018

In 2015 we took that conference to San Francisco, and in 2019 we’re bringing it to Singapore. Singapore is an historic crossroads and today continues to bridge east and west, north and south, by connecting all of those countries and by sitting at the epicentre of a regional powerhouse market in it’s own right.

Technology 174

Technology Startups Product Management Product Manager 174

Intercom, Inc.

AUGUST 25, 2021

Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. To make that connection in the real world, we began hosting a series of events in 2015, effectively a live version of the Inside Intercom blog.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Intercom, Inc.

AUGUST 22, 2018

I designed my first chatbot in 2015. It’s not the next big thing that I was dreaming of in 2015. Macintosh was the first computer to introduce the GUI desktop metaphor to the mass market. It’s definitely not how I thought the chatbot revolution would happen in 2015. In the past, chatbots were the future.

Analytic Tools 151

Analytic Tools Banking Data Visualization Customer Experience 151

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2015 – Launch as JustGiving Crowdfunding.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Bryce York

JANUARY 12, 2015

A lot of e-tailers discovered CRO in 2015. 2015 will be the year where most people know what CRO is and the way to differentiate your store, will be to actually start doing it! Getting their product in front of their target market with the credibility added by the poster’s reputation.

User Testing 52

User Testing Research Software Customer Experience Technical Review 52

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. If you want to capitalize on the current mobile trend within the consumer market, you need to focus your efforts on generating inbound leads with the following four rules.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

bpma ProductHub

APRIL 17, 2017

A Guide to Writing Strategic Objectives, Tom Wright, February 21, 2015. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. 10 Reasons Why Strategic Plans Fail, Aileron, November 30, 2011. The Basics of OKR, Henrik-Jan Van der Pol, June 12, 2014. What is Good Product Strategy?

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Mind the Product

DECEMBER 13, 2018

Headquartered in Kuala Lumpur, Malaysia, the company operates the JobStreet and JobsDB brands helping hundreds of millions of job seekers in seven markets across Asia to find employment and pursue their passion. He is a published O’Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

Analytic Tools 190

Analytic Tools Workshop Data Visualization Government 190

Melissa Perri

JUNE 15, 2015

Creating Effective MVPs Full Day workshop is coming to NYC on July 16, 2015! Full Day Workshop on July 16, 2015 in Manhattan (9:30am - 5:00pm). How product development teams, marketing, and the business can work together in this process. Only 20 tickets available! Buy Tickets Now. How to align product experiments with your KPIs.

Customer Experience 120

Customer Experience Workshop Feedback Software User Testing 120

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Mind the Product

DECEMBER 5, 2018

Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole” As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. The more time a user spends on your page the better, right? Google) was focusing on.

Data Visualization 163

Data Visualization Analytic Tools Reporting Tools Research Software 163

UserVoice

JULY 28, 2017

Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Editor’s Note: This post was originally published in February 2015 and has been updated for accuracy and comprehensiveness. Good Ole’ Google Docs .

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

Product Management Unpacked

JUNE 23, 2020

The paramount role of a product manager is to understand markets and empathize with consumer needs,” says Corey Grone, senior product manager of cloud data protection at iland Cloud. There’s a scene in the Steve Jobs (2015) biopic, where Steve Wozniak asks Jobs, “What do you do? We’re Here for the Symphony .

Data Visualization 192

Data Visualization Customer Experience Weak Development Team Technical Review 192

Intercom, Inc.

AUGUST 27, 2020

From the new services that legacy businesses are bringing to market to the metrics being used to fight churn, everything must be designed around the customer. As Carl puts it: “There are a couple of ways in subscription products and in your go-to-market where you need to get things just right. With a Ph.D.

Data Visualization 211

Data Visualization Reporting Tools Research Software Customer Feedback 211

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! The talks were the best talks I’ve heard in a very long time. Marty Cagan.

Research Software 188

Research Software User Testing Customer Experience Product Research 188

Product Innovation Educators

AUGUST 10, 2020

The Guide to the Product Management and Marketing Body of Knowledge, as well as our mutual involvement in PDMA and AIPMM professional associations for product managers. In 2015, there was no dominant metric that teams were accountable to, but now customer satisfaction is the dominant metric, used by 51% of organizations.

Weak Development Team 227

Weak Development Team Product Research Reporting Tools Data Visualization 227

freshtrax

SEPTEMBER 17, 2019

However, we also take note of the various localization marketing methods she implemented as part of her business strategy. ?Related In 2015, TIME magazine chose Kondo as one of the 100 most influential people. Now, let’s take a look at the localization marketing tactics she used to build her brand in America! Related Article?

Marketing 93

Marketing Branding Advertising Reporting Tools 93

Mind the Product

SEPTEMBER 16, 2019

Predictably in retrospect, Google Helpouts was met with crickets, and Google pulled the plug on it in April 2015. A product is more than the pixels you deliver to the screen, it’s how your product is marketed, sold and supported. 1: It Takes a Village. It will help you all collectively to realize a more effective product experience.

User Testing 164

User Testing Product Research Data Visualization Customer Experience 164

Intercom, Inc.

SEPTEMBER 15, 2022

Back in 2015 or 2016, I was studying in London, doing a master’s degree in business psychology. But by the time Oxford Dictionaries named the face with tears of joy emoji its 2015 word of the year, it was clear they were here to stay. You’re keeping the flag flying for 2015’s party popper. Liam Geraghty: Right.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Observation: This is from 2015 so you might miss 2–3 companies that growth in the last few years). from 2018 to 2025.

Startups 79

Startups Marketing Reporting Tools Research Software 79

UX Planet

FEBRUARY 5, 2025

They emphasise user experience, seamless flows, and the needs of other stakeholders like sales and marketing, ensuring that the product evolves in a cohesive and sustainable way. Neither side is entirely right orwrong.

Technical Advisors 77

Technical Advisors Analytic Tools Feedback Software Reporting Tools 77

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 98

User Testing Feedback Software Analytic Tools Data Visualization 98

Intercom, Inc.

MAY 5, 2020

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Building a developer economy around Intercom. Beyond the hype: Practical advice on building a platform.

Feedback Software 171

Feedback Software Data Visualization Customer Experience User Testing 171

Roman Pichler

SEPTEMBER 18, 2017

For a brand-new product, the strategy should communicate what it takes to get to launch, enter the introduction stage, and serve the early market. After launch, the product strategy should describe how to achieve product-market fit and enter the growth stage. Take the Apple Watch as an example.

User Testing 177

User Testing Technical Review Vision Data Visualization 177

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Good Product Manager

JANUARY 11, 2016

We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience. What is Marketing to Do When Product Management Goes Agile? — Jeff Lash (@jefflash) December 9, 2015.

Product Management 94

Product Management Product Manager Management Management 94

The Product Coalition

AUGUST 30, 2021

Ever-changing guest interests lead to demands for the flavor market. Flavor industry: Market overview The global flavor market has experienced dramatic growth in the food & beverage sector in the past few years. Thus, this aids the development of the food flavor market.

Reporting Tools 148

Reporting Tools Software Review Systems Review Technical Review 148

freshtrax

APRIL 18, 2019

Influencer marketing plays an integral part in many companies’ marketing strategy and there is no exception for the Japanese market. Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. These influencers were not even known in the Japanese market. 61K in 2017).

User Testing 85

User Testing Research Software Marketing Customer Feedback 85

Intercom, Inc.

FEBRUARY 18, 2020

This is a slide from a talk that I gave in 2015. ” That doesn’t make for a very good marketing story. I gave a talk in 2015 in our old offices when we were still running Ember 1. It shows the frequency at the time at which Intercom shipped to production each day. But that is actually what happens. Preferred choice.

Construction 221

Construction Engineering Weak Development Team Framework 221

ProductBoard

AUGUST 23, 2021

Since 2015, User Interviews has helped researchers talk to their users, gather feedback, and make better product decisions. But how does a software company built around deep user research launch a new feature before it’s quite ready—especially one with a unique pricing model in a competitive market?

User Testing 98

User Testing Document Customer Feedback Research Software 98