The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Intercom, Inc.

JULY 4, 2018

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Mind the Product

FEBRUARY 27, 2018

Product/Market fit Cannot be Planned. Chaos Report 2015. In the end it is almost always about finding product/market fit. Instead, many small tests have to be carried out in order to find your way towards product/market fit. Usually it is not enough to test as many assumptions as possible to find product/market fit.

User Testing 148

User Testing Product Research Product Marketing Testing 148

Mind the Product

APRIL 6, 2018

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market. I found that it had seen steady interest over the past five years in the UK, my home market.

User Testing 157

User Testing Product Marketing Research Software Marketing 157

Good Product Manager

NOVEMBER 12, 2014

My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015. — Jeff Lash (@jefflash) October 28, 2014.

Product Research 92

Product Research Product Manager Product Management Management 92

The Product Guy

AUGUST 30, 2017

At the end of 2015 I was in the worst nightmare of any Product Manager. About Liel Aharon Liel (pronounced as Lee-L’) is a Product Manager at MediaMath, the marketing operating system, and is the Product Owner of the company’s Appstore. I had a strong roadmap, clear goals and a vision for the product.

Technical Advisors 309

Technical Advisors Product Manager Product Management Technical Review 309

Good Product Manager

APRIL 21, 2015

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development. Hope to see you there!

Research Software 74

Research Software Product Research Feedback Software User Testing 74

Good Product Manager

MAY 27, 2015

SiriusDecisions 2015 Summit: Recap. The 10th Annual SiriusDecisions Summit was held May 12-15, 2015 in Nashville, with 2300+ delegates getting together for 4 days of discussion on best practices and emerging trends for business-to-business sales, marketing and product leaders. — Jeff Lash (@jefflash) May 13, 2015.

B2B 60

B2B Presentation User Testing Blog 60

Good Product Manager

MAY 27, 2015

SiriusDecisions 2015 Summit: Recap. The 10th Annual SiriusDecisions Summit was held May 12-15, 2015 in Nashville, with 2300+ delegates getting together for 4 days of discussion on best practices and emerging trends for business-to-business sales, marketing and product leaders. — Jeff Lash (@jefflash) May 13, 2015.

B2B 60

B2B Presentation User Testing Blog 60

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Product Innovation Educators

SEPTEMBER 14, 2020

The podcast started in January 2015, and we have not missed a week. If product managers are involved in development, they must also be preparing for launch and market. Release is the end of development, but launch is the beginning of marketing. The podcast started in January 2015, and we have not missed a week.

Product Research 215

Product Research Product Manager Product Management Research Software 215

Intercom, Inc.

JULY 15, 2021

Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page.

Outbound 232

Outbound Customer Experience Data Visualization Messaging 232

Mind the Product

SEPTEMBER 18, 2018

In 2015 we took that conference to San Francisco, and in 2019 we’re bringing it to Singapore. Singapore is an historic crossroads and today continues to bridge east and west, north and south, by connecting all of those countries and by sitting at the epicentre of a regional powerhouse market in it’s own right.

Technology 174

Technology Startups Product Management Product Manager 174

Intercom, Inc.

AUGUST 25, 2021

Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. To make that connection in the real world, we began hosting a series of events in 2015, effectively a live version of the Inside Intercom blog.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Intercom, Inc.

AUGUST 22, 2018

I designed my first chatbot in 2015. It’s not the next big thing that I was dreaming of in 2015. Macintosh was the first computer to introduce the GUI desktop metaphor to the mass market. It’s definitely not how I thought the chatbot revolution would happen in 2015. In the past, chatbots were the future.

Analytic Tools 151

Analytic Tools Data Visualization Banking Customer Experience 151

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2015 – Launch as JustGiving Crowdfunding.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Sachin Rekhi

JANUARY 3, 2016

2015 was the year I returned to writing. I wanted to share the 10 most popular posts I published in 2015. I wanted to share the 10 most popular posts I published in 2015. Product Management The Hunt for Product/Market Fit. A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses.

Product Manager 60

Product Manager Product Management User Testing Document 60

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. If you want to capitalize on the current mobile trend within the consumer market, you need to focus your efforts on generating inbound leads with the following four rules.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

bpma ProductHub

APRIL 17, 2017

A Guide to Writing Strategic Objectives, Tom Wright, February 21, 2015. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. 10 Reasons Why Strategic Plans Fail, Aileron, November 30, 2011. The Basics of OKR, Henrik-Jan Van der Pol, June 12, 2014. What is Good Product Strategy?

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Mind the Product

DECEMBER 13, 2018

Headquartered in Kuala Lumpur, Malaysia, the company operates the JobStreet and JobsDB brands helping hundreds of millions of job seekers in seven markets across Asia to find employment and pursue their passion. He is a published O’Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

Analytic Tools 190

Analytic Tools Workshop Data Visualization Government 190

The Product Coalition

JUNE 14, 2020

All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity. In 2015, Microsoft wrote down $7.6 cutting about 8k jobs in the process at the same time.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

Melissa Perri

JUNE 15, 2015

Creating Effective MVPs Full Day workshop is coming to NYC on July 16, 2015! Full Day Workshop on July 16, 2015 in Manhattan (9:30am - 5:00pm). How product development teams, marketing, and the business can work together in this process. Only 20 tickets available! Buy Tickets Now. How to align product experiments with your KPIs.

Customer Experience 120

Customer Experience Workshop Feedback Software User Testing 120

Mind the Product

DECEMBER 5, 2018

Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole” As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. The more time a user spends on your page the better, right? Google) was focusing on.

Data Visualization 162

Data Visualization Analytic Tools Reporting Tools Research Software 162

UserVoice

JULY 28, 2017

Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Editor’s Note: This post was originally published in February 2015 and has been updated for accuracy and comprehensiveness. Good Ole’ Google Docs .

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

Product Management Unpacked

JUNE 23, 2020

The paramount role of a product manager is to understand markets and empathize with consumer needs,” says Corey Grone, senior product manager of cloud data protection at iland Cloud. There’s a scene in the Steve Jobs (2015) biopic, where Steve Wozniak asks Jobs, “What do you do? We’re Here for the Symphony .

Data Visualization 192

Data Visualization Customer Experience Weak Development Team Technical Review 192

Intercom, Inc.

AUGUST 27, 2020

From the new services that legacy businesses are bringing to market to the metrics being used to fight churn, everything must be designed around the customer. As Carl puts it: “There are a couple of ways in subscription products and in your go-to-market where you need to get things just right. With a Ph.D.

Data Visualization 211

Data Visualization Reporting Tools Research Software Customer Feedback 211

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! The talks were the best talks I’ve heard in a very long time. Marty Cagan.

Research Software 188

Research Software User Testing Customer Experience Product Research 188

Product Innovation Educators

AUGUST 10, 2020

The Guide to the Product Management and Marketing Body of Knowledge, as well as our mutual involvement in PDMA and AIPMM professional associations for product managers. In 2015, there was no dominant metric that teams were accountable to, but now customer satisfaction is the dominant metric, used by 51% of organizations.

Weak Development Team 227

Weak Development Team Product Research Reporting Tools Data Visualization 227

Mind the Product

SEPTEMBER 16, 2019

Predictably in retrospect, Google Helpouts was met with crickets, and Google pulled the plug on it in April 2015. A product is more than the pixels you deliver to the screen, it’s how your product is marketed, sold and supported. 1: It Takes a Village. It will help you all collectively to realize a more effective product experience.

User Testing 164

User Testing Product Research Data Visualization Customer Experience 164

Intercom, Inc.

SEPTEMBER 15, 2022

Back in 2015 or 2016, I was studying in London, doing a master’s degree in business psychology. But by the time Oxford Dictionaries named the face with tears of joy emoji its 2015 word of the year, it was clear they were here to stay. You’re keeping the flag flying for 2015’s party popper. Liam Geraghty: Right.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Observation: This is from 2015 so you might miss 2–3 companies that growth in the last few years). from 2018 to 2025.

Startups 79

Startups Marketing Reporting Tools Research Software 79

UX Planet

FEBRUARY 5, 2025

They emphasise user experience, seamless flows, and the needs of other stakeholders like sales and marketing, ensuring that the product evolves in a cohesive and sustainable way. Neither side is entirely right orwrong.

Technical Advisors 77

Technical Advisors Analytic Tools Feedback Software Reporting Tools 77

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 98

User Testing Feedback Software Analytic Tools Data Visualization 98

Intercom, Inc.

MAY 5, 2020

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Building a developer economy around Intercom. Beyond the hype: Practical advice on building a platform.

Feedback Software 171

Feedback Software Data Visualization Customer Experience User Testing 171

Roman Pichler

SEPTEMBER 18, 2017

For a brand-new product, the strategy should communicate what it takes to get to launch, enter the introduction stage, and serve the early market. After launch, the product strategy should describe how to achieve product-market fit and enter the growth stage. Take the Apple Watch as an example.

User Testing 177

User Testing Technical Review Vision Data Visualization 177

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Download 215

Download Feedback Software Data Visualization Customer Experience 215