2015 Inbound Marketing 
Pragmatic Marketing
DECEMBER 20, 2016
When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.
Userpilot
MAY 19, 2021
The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.
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Intercom, Inc.
AUGUST 25, 2021
Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. To make that connection in the real world, we began hosting a series of events in 2015, effectively a live version of the Inside Intercom blog. Eoghan on the potential for automation to transform customer relationships.
Intercom, Inc.
MARCH 19, 2019
The best marketing in the world can’t help you if your product or service isn’t up to scratch. At Intercom we strive to drive a high viral growth rate by building products that bring to life what we’re marketing and selling – a personal way to connect with businesses in real time. Content marketing.
Dear Strategy
AUGUST 27, 2018
Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.
Mixpanel
JANUARY 12, 2023
Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. I often use the Wayback machine to understand how similar products disrupted a market.
Intercom, Inc.
MAY 10, 2018
Adam: You joined Uber in 2015, so the company and user base were already extremely large. When you have a market that’s so big, where do you start? For all of us in marketing and growth, that means we have to continually find the fresh powder, because inevitably whatever worked in the past will no longer work.
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