The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. Another monetization mechanism that companies are experimenting with is branded content.
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