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Stats by McKinsey, Financial Times, BCG Research. Rika is already consulting for major Japanese companies on product development, research, production, and many other areas. In 2013, she founded Anytimes to launch a skill share service platform in Japan and released the service “ANYTIMES.” chikageena. mikuhirano.
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btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking.
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But tricking the users into unknowingly signing up for expensive services they were trying to unsubscribe from is somewhat antithetical to the brand. Situations like these are common, with different sites using the same strategy to lure unsuspecting users onto their platform and then tie them down to recurring payments.
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