2015 Branding Naming 
The Accidental Product Manager
FEBRUARY 7, 2022
New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty.
Mind the Product
MAY 25, 2018
JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm.
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Mind the Product
APRIL 1, 2020
In September 2015, about the time I left Xero , a friend of mine, Trent Mankelow, asked me if I wanted to join him and start a new meetup for product people. I think of a meetup more like a dinner party with a special guest rather than a presentation and name tags. In fact, I’ve stopped even doing name tags! In the Beginning.
Intercom, Inc.
SEPTEMBER 15, 2022
Back in 2015 or 2016, I was studying in London, doing a master’s degree in business psychology. I ended up running an experiment-based dissertation where I assessed how emojis could change people’s interpretations of branded messages. You’re keeping the flag flying for 2015’s party popper.
freshtrax
AUGUST 31, 2021
btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking.
Intercom, Inc.
MAY 24, 2018
In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. You joined the company in a growth role in 2015, shortly after the company was founded, right? It takes an email domain name and turns it into 100-plus points of data.
The Product Coalition
FEBRUARY 27, 2021
It plays a particular role and helps the brand to make a powerful impression on a target audience. It has partnered with startups and big names like Google, Rolls Royce, Zoom, Bolt, Pipedrive, MyTaxi, Atlassian, Codio and many others. Product design is one of the main differentiators in the digital competition.
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