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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Conversion.

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The 10th Annual Product Management Awards Winners

The Product Guy

Initially joining Vydia in 2016, Gaudio played a pivotal role in building and leading the company’s marketing division, which helped earn Vydia recognition for its innovative product, fast-growing business, and attractive culture. and Automata Robotics over the last decade. The Best Visionary Product. PlateRate / Garrett Lang.

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Slack’s Ceci Stallsmith on marketing your product platform

Intercom, Inc.

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.

Marketing 217
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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty. billion in 2017.

Branding 123
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 191
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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

This led to an era of marketing-driven companies. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? pithy statement: “Marketing is what you do when your product or service sucks.” being willfully naive about marketing.

Marketing 165