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The 10th Annual Product Management Awards Winners

The Product Guy

Prior to Vydia, Gaudio built and managed the marketing team at video Ad Tech company, Yashi, which was successfully acquired in 2015 for $33M cash by Nexstar Media Group. She has recently been awarded accolades such as NJBIZ 40 Under 40 and The American Business Association’s Bronze award for “Female Executive of the Year.”

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The gains made by new brands have not been confined to the prestige niche.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. The most important types of videos for consumers are how your product is made, customer testimonials, and about your company ( Animoto, 2015 ). Engagement. Conversion. Conversion.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with. Raising money to fuel our growth.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

JustGiving was a well-known brand, but firmly associated with registered charities. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. 2015 – Launch as JustGiving Crowdfunding. JustGiving Crowdfunding homepage, 2015.

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Conversations with friends: 6 highlights from behind the mic

Intercom, Inc.

Well, as you’ll hear, Alex’s CV is impressive and varied but she likes to describe herself as a consumer-facing anthropologist – one who knows how to make branded content that’s digestible by modern audiences and which has the potential to make you stop and think. So what does she do?

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Deliver Outcomes, Not Features

The Product Guy

The big vision was clearly overwhelming – we wanted to change how customers interact on the site; we wanted to build the brand new structure to support a new type of customers, to build the internal admin functions to facilitate internal efficiency; and we wanted to holistically rethink everything to link all the above components.