The Product Strategy and the Product Life Cycle
Roman Pichler
NOVEMBER 11, 2024
In 2014, Apple discontinued the original iPod and in 2022, the company finally retired the entire product line. [3] Figure 2: Iterative, Risk-driven Strategy Creation [7] Start by capturing your initial product strategy using, for example, my Product Vision Board. After years of declining sales, the company retired it in 2014.
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