The Product Strategy and the Product Life Cycle
Roman Pichler
NOVEMBER 11, 2024
In 2014, Apple discontinued the original iPod and in 2022, the company finally retired the entire product line. [3] Due to its lack of success, Wave was discontinued at the introduction stage about a year after its launch. After years of declining sales, the company retired it in 2014. In 2009, sales started to decline.
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