2014 Product Strategy Vision 
Intercom, Inc.
JANUARY 14, 2021
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.
bpma ProductHub
APRIL 17, 2017
There is an emerging set of tools to do this and make the linkage between the roadmap, objectives, and strategy more visible to employees. has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap. product/features/strategy. business-strategy-link-roadmap.
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Roman Pichler
NOVEMBER 6, 2018
I find that many product people are so busy with urgent tactical work, such as refining user stories, working with the development team, or answering a support request, that they neglect important strategic tasks like regularly assessing if the product strategy is still working. Consequently, make enough time for strategic work.
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Where does sales fit in at a company driven by product strategy?
Mind the Product
JULY 1, 2019
What are the improvements the product needs in the next five years? The goal here is to learn about the product vision. What is the most contentious feature the product team currently debates building? For more on the process, here is a sample model our CEO put together in 2014 for a role at delivery company Postmates.
The Product Coalition
JUNE 9, 2023
As a communication tool, use roadmaps to: Convert your strategy into a tangible product, taking an essential yet abstract concept and giving it form. Foster mutual understanding by painting a shared vision of the future and the results achieved. Narrate the product’s story and journey, illustrating how it evolves.
Mind the Product
MAY 25, 2018
Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.
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