2014 Product Strategy Vision 
Roman Pichler
NOVEMBER 11, 2024
Making the iPod Windows-compatible and launching iTunes helped the product bridge the chasm shown in Figure 1, achieve product-market fit, and enter the growth stage in 2004. [2] In 2014, Apple discontinued the original iPod and in 2022, the company finally retired the entire product line. [3]
Intercom, Inc.
JANUARY 14, 2021
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.
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bpma ProductHub
APRIL 17, 2017
There is an emerging set of tools to do this and make the linkage between the roadmap, objectives, and strategy more visible to employees. has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap. product/features/strategy. business-strategy-link-roadmap.
Roman Pichler
NOVEMBER 6, 2018
I find that many product people are so busy with urgent tactical work, such as refining user stories, working with the development team, or answering a support request, that they neglect important strategic tasks like regularly assessing if the product strategy is still working. Consequently, make enough time for strategic work.
The Product Coalition
JUNE 9, 2023
As a communication tool, use roadmaps to: Convert your strategy into a tangible product, taking an essential yet abstract concept and giving it form. Foster mutual understanding by painting a shared vision of the future and the results achieved. Narrate the product’s story and journey, illustrating how it evolves.
Innovatemap
JULY 25, 2024
” Since our start in 2014, partnering with Nextech has been both a privilege and a priority. Kate majored in marketing and information systems in college, but now leads a career in product strategy. While these students aren’t building companies or products to change the world (yet), they are the future of technology.
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Where does sales fit in at a company driven by product strategy?
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