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Speed and Substance: How To Innovate Consumer Insights

The Product Coalition

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Depending on who you ask, the answer will vary depending on what they genuinely know or understand about consumers.

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Concept Testing Examples and Methods for SaaS

Userpilot

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

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How to use email marketing to connect with your users

Intercom, Inc.

Email is one of the most effective channels that a business can use to reach its customers. You might think we’re all about live chat here at Intercom, but we’re true believers in building relationships with users no matter the medium. Come back” campaigns for inactive users. Jackson (@StartupLJackson) May 17, 2014.

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Best Practices for AI Product Management

The Product Coalition

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy product managers. In algorithmic research, this is very prominent. Here’s how. they are Ph.D.’s

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How Starbucks and Apptentive Connect Digital and Physical Customer Experiences

Alchemer Mobile

We were honored to host Keerthi Thiruvazhi, Director of Digital Product Management at Starbucks , at this year’s Customer Love Summit. This evolution has created an immense opportunity for companies to create customer experiences that make their lives both easier and also more enjoyable. Veronica: Yeah, 2014.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. This is what we did. 2012 – the Inception.

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How to Simplify Your Value Proposition: A Case Study

Mind the Product

Acquire and convert more users by perfecting the most direct path to realizing that benefit. Launched in 2014, Wriggle provides a masterclass in building on what works, and ruthlessly cutting excess product that doesn’t deliver growth. We’ll look at two important lessons from opposite ends of its growth story.