The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

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Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018. Rise of mobile.

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Artificial Inteligence Entertainment Customer Experience Messaging 259

Intercom, Inc.

JUNE 20, 2018

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow.

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Feedback Software Product Research User Testing Feedback Loop 199

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Plain and simple, email marketing is the tactic of sending marketing messages via email.

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User Testing Customer Experience Analytic Tools Research Software 150

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Tldr; half of startups fail, and a small portion – 6% – make all of the money. And other Q&A.

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User Testing Data Visualization Product Marketing Marketing 110

Intercom, Inc.

MAY 1, 2018

To bring us up to early 2014, you might be familiar with Product Hunt. I don’t look at Intercom and think that we nailed marketing or that we nailed comms or media relationships or virality. When 2014 arrived, we had engineers, business people, videos, our chat room, etc. There is a lot to it.

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Customer Experience User Testing Weak Development Team Definition 223

freshtrax

AUGUST 3, 2021

Gender gap in various industries has been a topic of discussion with there being a huge gap in the percentage of women who are startup entrepreneurs. This is especially true in Japan, where the gender gap in the startup community is even wider than the U.S. The startup world is completely male dominated.

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Research Software Startups Consulting Education 98

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

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The Product Coalition

JUNE 14, 2020

As the founder of a young startup in times of high economic uncertainty, I have found myself thinking again about what makes a successful product, and what makes them fail. All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way.

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

DECEMBER 29, 2020

The memo describes the role of the ‘Brand Man’ who would be responsible for managing the product, tracking sales, and general marketing and promotion of the product. Product School was founded in 2014, from a small coworking space in San Francisco. The global product community started getting the recognition it deserved.

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Reporting Tools Product Management Product Manager User Testing 178

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind.

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Download Feedback Software Data Visualization Customer Experience 215

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

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User Testing Technical Review Product Marketing Product Research 78

Lenny Rachitsky

MAY 14, 2024

In part one , I shared the largest-ever data set of startup pivots. As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit].

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The Product Coalition

MARCH 4, 2024

link] Let's talk business Strategic Changes WhatsApp’s journey has been marked by strategic changes aimed at enhancing its value proposition and market position. Sequoia, on the other hand, reaped significant rewards when Facebook acquired WhatsApp for a staggering $22 billion in 2014. Facebook, now known as Meta Platforms, Inc.,

Analytic Tools 111

Analytic Tools Customer Experience Data Visualization User Testing 111

Sachin Rekhi

MAY 7, 2022

The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. His 2011 book, The Lean Startup , has become a New York Times best seller, selling millions of copies to aspirational entrepreneurs. Improve on the competition — “Don’t try to create a new market prematurely.

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The Accidental Product Manager

NOVEMBER 2, 2020

So way back in 2014, the folks over at Facebook shelled out US$22B to buy the startup app maker WhatsApp. The plan is for the hosting services to be accompanied by new options for businesses to market their products via WhatsApp catalogs and through Facebook’s shops and checkout carts. How A Free Application Can Make Money.

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Product Management Product Manager Data Visualization Customer Experience 111

Intercom, Inc.

AUGUST 8, 2019

“In early startup life, it’s great to have remote folks who are around the world for the follow-the-sun model” I became one of the first support people at Twitter, working part-time, remotely, from New Zealand. From Twitter, I ended up going to Slack in 2014, about six months after it launched.

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Customer Experience User Testing Research Software Data Visualization 168

Mind the Product

NOVEMBER 19, 2019

Fewer than 10% of startups survive and grow into large companies and, for every time growth is done right, there are 100 ways it could have been done wrong. I worked with a hyper-funded startup that grew too fast too soon, fixating on “fundable” metrics, and eventually had to be sold off. This learning did not come cheap.

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User Testing Customer Experience Onboarding KPIs Branding 125

The Product Coalition

SEPTEMBER 7, 2022

It includes functionality allowing a product to work in the market and generate income. Let’s consider the benefits of MVP development : MVPs Allow Businesses to Test Ideas In Markets In 2014, Hailo mobile app for calling a taxi failed. The platform that worked well in London could not survive in the competitive New York market.

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User Testing Feedback Software Product Research Research Software 131

Intercom, Inc.

APRIL 26, 2018

Adam: In the years that have passed since the book originally came out in 2014, how has your thinking about habits evolved? There haven’t been any changes since the book came out in 2014. And yet, Google has 90% market share? But now we use startup methodologies: we talk to customers and listen to what they say.

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User Testing Research Software Product Research Weak Development Team 223

Innovatemap

JANUARY 26, 2021

The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand. The growth is in direct correlation to the accelerated trend of startups and scaleups investing in a stronger digital presence for their brand and for product-led growth strategies.

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Mind the Product

DECEMBER 13, 2018

There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester. It operates more than 160 websites that sell premium products across 140 markets. Prior to TransferWise Nilan was VP of Growth at HouseTrip, in charge of scaling the company’s growth in the European market.

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Analytic Tools Research Software Data Visualization Government 120

freshtrax

AUGUST 6, 2019

From internship to startup. Before btrax Japan opened, a few eager Japanese entrepreneurs and students joined btrax in San Francisco to gain experience working for a startup in Silicon Valley. btrax has organized multiple startup events since 2010 including Japan Night and Asian Night to foster entrepreneurs from overseas.

User Testing 81

User Testing Customer Experience Naming Vision 81

Intercom, Inc.

MAY 28, 2020

That really is a big step for us, because it shows the trust of our investors and the market in general towards the fact that Aircall is revolutionizing the phone system industry and changing the way phone systems are being used all over the world. A lot of companies started to lay off people. What’s going on? It was very hard.

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Andrew Chen

OCTOBER 17, 2017

and the taxi market. NYU Professor Aswath Damodaran asserted that Uber was overvalued after a 2014 investment round. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. Expand into new geographic markets. Add new products and price points.

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Weak Development Team Technical Review Data Visualization Travel 0

The Product Coalition

OCTOBER 2, 2024

That’s why product leaders like Stefan Röse of the insights automation startup Quantilope focus on providing researchers with high-quality data as quickly as possible. Stefan Röse Stefan is the Senior Director, Strategic Accounts EMEA at Quantilope, a German-founded company established in 2014. I’m intrigued by what that exactly is.”

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User Testing Data Visualization Customer Feedback Research Software 128

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. This forced us to think and act more like a startup, with JustGiving’s CEO in the role of angel investor – and we knew funding would be cut if we didn’t produce results. The Yimby homepage, 2013.

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User Testing Weak Development Team Onboarding KPIs Customer Experience 134

The Product Coalition

DECEMBER 14, 2019

The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. S-PRO Headquarters: Kyiv, Ukraine Founded in: 2014 Employees: 150+ Minimum project size: $25 000 Hourly rates: $25–49 Contact details: hi@s-pro.io

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Analytic Tools Research Software Software Developers Software Development 79

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.

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Weak Development Team Customer Experience Technical Review Customer Feedback 136

Intercom, Inc.

MARCH 7, 2018

A UN development report in 2014 noted that there were 28 megacities with over 10 million people whereas in 1990 there were only 10. The whole point of these platforms is that they have one market or meeting place. One reason for this increase is that cities have an inherent drive to get bigger. Similarly with social networks.

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Reporting Tools Transportation Customer Experience Technology 208

The Basics of Product Management

JULY 12, 2020

The short video app creation market is getting increasingly crowded with new entrants every day. But, it has increasingly started focussing on the short video creation market, not just lifestyle videos. Roposo was launched in 2014 and has seen a steady growth in popularity since then. This app has also been around since 2014.

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Systems Review Download Leadership Customer Experience 91

UX Planet

FEBRUARY 10, 2024

Despite the flourishing landscape of fintech startups in recent years, competing against established giants in the banking sector remains a formidable challenge. This commitment to technological innovation distinguishes Scalable Capital’s offerings in the market. What does this entail?

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Customer Experience User Experience Banking Data Visualization 80

ProductPlan

APRIL 9, 2020

Carlos founded Product School in San Francisco in 2014. Useful for breaking into brand new markets. Smaller startups may only be able to use one or two efficient and cheap methods, whereas massive companies will be able to do much more. Use it with your product marketing manager. What is Qualitative Research?

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Product Research User Testing Research Software Data Visualization 105

Brian Balfour

OCTOBER 13, 2017

When I joined HubSpot in January 2014 the mission was clear. This post is an overview of the first two years (2014 - 2016) of the product where I was involved. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.

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Framework User Testing Customer Experience Inbound 111

The Product Coalition

MARCH 22, 2021

In the startup world, making software user-friendly and easy to use has become a real trend lately. Purrweb’s main goal as a UI/UX design agency is to help startups quickly, but without any loss of quality, create mobile apps, websites, or desktop apps. So, it’s no wonder that they provide a discount to the startups they believe in.

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UX Research Software Feedback Software User Testing 97

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

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