Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The podcast ecosystem in 2019. It’s super fun.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

bpma ProductHub

APRIL 30, 2017

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

Development 150

Development Product Management Product Manager Management 150

Roman Pichler

APRIL 2, 2019

This led to a bloated, over-complicated code base and a product that was difficult to adapt and expensive to maintain. Rather than scaling prematurely, stay as small as you possibly can until you are getting close to reaching product-market fit. How minimal your product can be depends on its market. 3 Build an MVP.

Feedback Software 223

Feedback Software Research Software User Testing Customer Experience 223

Roman Pichler

JUNE 14, 2016

It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Is that a product? Or is the entire website the product? And how would others, including people from development, marketing, and sales, answer this question?

User Testing 222

User Testing Customer Experience Product Research Agile 222

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.

Airlines 157

Airlines Magazine Advertising Travel 157

Intercom, Inc.

JUNE 20, 2018

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Where does sales fit in at a company driven by product strategy?

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

bpma ProductHub

JANUARY 3, 2017

Such a trait is crucial to Product Management roles if you want Sales, Marketing and Engineering to trust and follow your direction. With her background in Product and Marketing, the lessons, stories and tips will be very relevant to you. Cute puns aside, there is truth to these issues even today. “Ms.

Product Management 105

Product Management Product Manager Management Management 105

Good Product Manager

NOVEMBER 12, 2014

We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast. The webcast will be held on Wednesday, November 19, 2014 at 11am ET and is free to attend. — Jeff Lash (@jefflash) November 10, 2014. — Jeff Lash (@jefflash) October 28, 2014.

Product Research 92

Product Research Product Management Product Manager Management 92

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. We Shape our Products, and Our Products Shape Us by Josh Brewer.

Research Software 165

Research Software User Testing Customer Experience Product Research 165

Product Beautiful

MAY 28, 2014

On this Friday, June 6, 2014, I will be presenting at a virtual conference called PIPELINE 2014. PIPELINE is put on by Planview , and will include presentations about a wide variety of topics of interest to Product Management and Marketing professionals, including innovation, ideation, prioritization, and how to change your culture.

Presentation 40

Presentation Marketing Product Management Product Manager 40

Mind the Product

APRIL 11, 2018

Launched in 2014, Wriggle provides a masterclass in building on what works, and ruthlessly cutting excess product that doesn’t deliver growth. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. Find Wriggle’s flash sales in a news feed or on a map.

User Testing 130

User Testing Customer Experience User Experience Naming 130

Product Culture

FEBRUARY 1, 2014

Some of you may know that I've taken on a role as Vice President and Chief Evangelist for the Boston Product Management Association. The BPMA is the second-largest professional association for product managers and product marketers, after the SVPMA, and I am honored to be involved.

Workshop 40

Workshop Presentation Events Blog 40

The Product Coalition

FEBRUARY 14, 2022

If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy product managers.

User Testing 143

User Testing Data Visualization Product Management Product Manager 143

Lenny Rachitsky

MAY 14, 2024

As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit]. I think it was winter 2014 when we first started seriously discussing the Discord concept.”

User Testing 129

User Testing Research Software Product Research Customer Experience 129

The Product Coalition

SEPTEMBER 7, 2022

It includes functionality allowing a product to work in the market and generate income. This increases the audience’s interest in the product. Let’s consider the benefits of MVP development : MVPs Allow Businesses to Test Ideas In Markets In 2014, Hailo mobile app for calling a taxi failed.

User Testing 131

User Testing Feedback Software Product Research Research Software 131

Innovatemap

JANUARY 26, 2021

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand.

Research Software 98

Research Software Web Development Web Developers Vision 98

Brian Balfour

OCTOBER 13, 2017

When I joined HubSpot in January 2014 the mission was clear. This post is an overview of the first two years (2014 - 2016) of the product where I was involved. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.

Framework 111

Framework User Testing Customer Experience Inbound 111

ProductPlan

APRIL 9, 2020

Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus.

Product Research 105

Product Research User Testing Research Software Data Visualization 105

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The podcast ecosystem in 2019. It’s super fun.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

The Product Guy

JUNE 20, 2019

Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old.

Product Research 151

Product Research Feedback Software User Testing Technical Review 151

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Creating a sub-brand also meant that if the product never took off, it could be quietly discontinued without harming the parent brand. 2014 – Testing and Growing the Team.

User Testing 134

User Testing Weak Development Team Onboarding KPIs Customer Experience 134

The Accidental Product Manager

FEBRUARY 8, 2021

However, Alexa exists in a very competitive market. Google and Apple both have competing products. This means that the Amazon product managers have to do something to make their product unique. The systems were first introduced in 2014 and now one in five homes is reporting that they have at least one of them.

Data Visualization 100

Data Visualization Artificial Inteligence Reporting Tools Software Review 100

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. What has it been like the second time around?

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Mind the Product

MARCH 16, 2017

Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017). Janice Fraser, SVP, Bionic.

Research Software 79

Research Software User Testing Product Research Workshop 79

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Mind the Product

APRIL 18, 2017

Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017). Janice Fraser, SVP, Bionic.

Research Software 80

Research Software User Testing Customer Experience Workshop 80

Innovatemap

JUNE 9, 2021

They include conversations about product-led growth and career lessons with: Jason Becker, CEO of RICS Software and DyKnow. Becker describes lessons learned from the early “no” that kickstarted his professional journey and understanding your product’s place in the market. Learn more at betterproduct.community.

Branding 52

Branding Customer Feedback UX Product Marketing 52

Intercom, Inc.

JANUARY 25, 2023

Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. It was an amazing journey to build a marketing automation-type solution and a company.

Analytic Tools 118

Analytic Tools Customer Experience User Testing B2B 118

Userpilot

OCTOBER 20, 2023

What is product-led growth? Product-led growth is a go-to-market strategy that relies on the product itself to drive customer acquisition , adoption, and account growth. This is possible because the majority of users discover the product, learn how to use it, and make the purchase using self-service features.

Feedback Software 84

Feedback Software Analytic Tools Data Visualization Customer Experience 84

The Product Coalition

AUGUST 2, 2018

INDUSTRY: THE PRODUCT CONFERENCE A three-day product conference based out of Cleveland, Ohio, Industry markets itself as the “world’s fastest growing product management conference.” This conference is a great way for PMs to network and explore new market trends.

Events 60

Events B2B UX Workshop 60

Innovatemap

JANUARY 26, 2022

Our team can infuse that expertise into a founder’s product vision to reach product-market fit and scale as fast as possible,” says Innovatemap Executive Growth Partner, Christian Beck. “By Innovatemap is a digital product agency with a headquarters in Indianapolis and a second office in New York City.

B2C 52

B2C Vision Startups Research Software 52

Business of Software Conference

SEPTEMBER 1, 2022

Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. What did Shopify do to make it work?

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52