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Trial and Error of Building a Culture of Experimentation in Marketing | Rand Fishkin

AB Tasty

Rand Fishkin discusses the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail. Rand Fishkin is the co-founder and CEO of SparkToro, a software company that specializes in audience research for targeted marketing.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. In 2013/2014, the company began scaling rapidly and moved to India to accelerate its growth. But gaining acceptance from the market and acquiring customers is the bigger challenge. Presently, Kovai.co

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Japanese Female Entrepreneurs who Thrive Against the Odds

freshtrax

According to Amy Jin , who spoke at an event by Startup Grind on Women’s Leadership , there are more CEOs named Mike than women CEOs in the world. While still in highschool, Rika started her company, AMF, a marketing startup run entirely by girls in their teens. The startup world is completely male dominated.

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NFT Trends in Japan

freshtrax

NFT’s (Non-fungible tokens) have been a big trend in 2021 though they have been around since 2014. In Spain, a Pokémon Go-style augmented reality company named OVR “open-source, decentralized augmented reality platform”, has offered treasure chests with their native coin $OVR in their open world platform for early adopters. Conclusion.

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CEO Joel Gascoigne Reflects on the Highs and Lows of Building Buffer

Business of Software Conference

A product that started out being built in a bedroom has now evolved into a household name amongst social media management platforms. Joel Gascoigne speaking at BoS USA 2014. Buffer now employs almost 90 people worldwide (remote-first) with a unique and loved company culture. A decade of transitions and decisions.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

To grow our customer base and market share? This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Less effective marketing: Marketing a product without a clear purpose can be challenging.

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10 years of UX studio

UX Studio

2014: Product design course As knowledge sharing was a driving force across the team from the early days, we started our Product Design course early on. We facilitated 13 courses in a row, one in each semester starting in 2014 Autumn, up until the Pandemic interrupted our nice sequence in 2020.