bpma ProductHub

APRIL 17, 2017

The Fundamentals – Objectives & Key Results, NikeT , Nov 27, 2014. The Basics of OKR, Henrik-Jan Van der Pol, June 12, 2014. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. The Ten-Step, One-Day Strategic Plan, Erica Olsen, August 10, 2016. Melissa Perri, July 2016.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. This is a natural evolution for many SaaS tools as they move towards a healthier economic model, as captured in Christoph Janz’s seminal 2014 blog. Product management varies depending on your industry, company stage, company leadership, or teammates.

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. What is email marketing? Plain and simple, email marketing is the tactic of sending marketing messages via email.

User Testing 150

User Testing Customer Experience Analytic Tools Research Software 150

Lenny Rachitsky

APRIL 11, 2024

Prior to Dropbox, Todd led product management for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat.

User Testing 110

User Testing Framework Product Marketing Marketing 110

Roman Pichler

AUGUST 13, 2019

Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. The company unbundled the messaging functionality originally included in its Facebook mobile app and made it available as a stand-alone product.

Roadmap 205

Roadmap Customer Experience Messaging Product Goals 205

Alchemer Mobile

JUNE 20, 2019

In 2014, General Motors faced a huge crisis after faulty ignition switches caused 124 deaths. Leverage Complaints in Your Content Marketing Strategy. Apart from that, the company’s marketing strategy revolved around its attempts to fix issues and convinced its customers that they didn’t have a reason to worry about safety.

Feedback Software 210

Feedback Software User Testing Customer Feedback Customer Experience 210

Intercom, Inc.

JUNE 20, 2018

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow.

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

Roman Pichler

NOVEMBER 6, 2018

Do not take on additional responsibilities like improving the development process, leading the dev team, making UX design decisions, or creating a marketing strategy. That’s the responsibility of the Scrum Master, development team, and marketing stakeholder respectively, not yours.

Product Management 242

Product Management Product Manager Management Management 242

Roman Pichler

JUNE 14, 2016

It might be tempting to say, something we can market or sell. And how would others, including people from development, marketing, and sales, answer this question? Revenue-generating products typically become profitable when they have achieved product-market fit and start to grow. Is that a product?

User Testing 222

User Testing Customer Experience Product Research Agile 222

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines 157

Airlines Magazine Advertising Travel 157

Roman Pichler

APRIL 2, 2019

Rather than scaling prematurely, stay as small as you possibly can until you are getting close to reaching product-market fit. This allows you to quickly respond to market feedback, experiment with new ideas, and make any architecture and technology changes that may be required in order to move into the growth stage. 3 Build an MVP.

Feedback Software 223

Feedback Software Research Software User Testing Customer Experience 223

bpma ProductHub

APRIL 30, 2017

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you. Cute puns aside, there is truth to these issues even today.

Development 150

Development Product Management Product Manager Management 150

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

bpma ProductHub

JANUARY 3, 2017

Such a trait is crucial to Product Management roles if you want Sales, Marketing and Engineering to trust and follow your direction. With her background in Product and Marketing, the lessons, stories and tips will be very relevant to you. Up Your Game,” she walks through real-life examples and tips to think more confidently.

Product Management 105

Product Management Product Manager Management Management 105

Roman Pichler

JUNE 6, 2017

Note that the picture above does not account for life cycle extensions—prolonging the life expectancy of a product by adding new features, optimising existing ones, creating variants, or taking it to a new market or market segment, for instance. Both development steps require effort, time, and money. Avoiding Common Mistakes.

Customer Experience 179

Customer Experience Data Visualization Branding Development 179

Good Product Manager

NOVEMBER 12, 2014

The webcast will be held on Wednesday, November 19, 2014 at 11am ET and is free to attend. There are a lot of great posts on the SiriusDecisions blog , though I wanted to highlight one recent post by my colleague Julian Archer because it is particularly relevant to product marketers and product managers.

Product Research 92

Product Research Product Management Product Manager Management 92

Product Beautiful

MAY 28, 2014

On this Friday, June 6, 2014, I will be presenting at a virtual conference called PIPELINE 2014. PIPELINE is put on by Planview , and will include presentations about a wide variety of topics of interest to Product Management and Marketing professionals, including innovation, ideation, prioritization, and how to change your culture.

Presentation 40

Presentation Marketing Product Management Product Manager 40

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018. Rise of mobile.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Intercom, Inc.

MAY 1, 2018

To bring us up to early 2014, you might be familiar with Product Hunt. I don’t look at Intercom and think that we nailed marketing or that we nailed comms or media relationships or virality. When 2014 arrived, we had engineers, business people, videos, our chat room, etc. We had everything covered and optimized.

Customer Experience 223

Customer Experience User Testing Weak Development Team Definition 223

The Product Coalition

JUNE 14, 2020

All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity. Here again, the concern mainly is that there has be enough of a market that the business has a shot at success.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! The talks were the best talks I’ve heard in a very long time. Marty Cagan.

Research Software 165

Research Software User Testing Customer Experience Product Research 165

Alchemer Mobile

FEBRUARY 6, 2020

You can market your ass off, but if your product sucks, you’re dead. Gary Vaynerchuk (@garyvee) April 2, 2014. “If “Building a great product is a creative, chaotic process which you won’t get right every time, so you have to also be learning from success and failure.” – Gibson Biddle , former VP of Product at Netflix / @gibsonbiddle.

Customer Experience 147

Customer Experience Product Management Product Manager Product Research 147

freshtrax

JUNE 11, 2019

137 billion USD) in 2014 to 17,268 billion yen (approx. With little change from 2014, SoftBank remains as the top tech company by capital value. Since our last article in 2014, Yahoo! Since our last article in 2014, Yahoo! Are you interested in entering into the Japanese market? 159 billion USD) in 2015.

Technical Review 97

Technical Review Reporting Tools Research Software Data Visualization 97

Mind the Product

APRIL 20, 2017

Chinese users have been able to book a taxi with ride-sharing and taxi-hailing service Didi since January 2014. WeChat took this tradition digital in 2014, with the release of its Red Packet delivery as an extension of its mobile payment. It is just like UberEats (started August 2014) inside WeChat.

Development 164

Development Data Visualization Transportation Customer Experience 164

Product Culture

FEBRUARY 1, 2014

The BPMA is the second-largest professional association for product managers and product marketers, after the SVPMA, and I am honored to be involved. Second, you can read about the 2014 Gala that took place earlier this month at the Museum of Science Boston.

Workshop 40

Workshop Presentation Events Blog 40

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The podcast ecosystem in 2019. It’s super fun.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

The Accidental Product Manager

NOVEMBER 2, 2020

So way back in 2014, the folks over at Facebook shelled out US$22B to buy the startup app maker WhatsApp. The plan is for the hosting services to be accompanied by new options for businesses to market their products via WhatsApp catalogs and through Facebook’s shops and checkout carts. How A Free Application Can Make Money. In the U.S.

Product Management 111

Product Management Product Manager Data Visualization Customer Experience 111

The Product Coalition

MARCH 4, 2024

link] Let's talk business Strategic Changes WhatsApp’s journey has been marked by strategic changes aimed at enhancing its value proposition and market position. Sequoia, on the other hand, reaped significant rewards when Facebook acquired WhatsApp for a staggering $22 billion in 2014. Facebook, now known as Meta Platforms, Inc.,

Analytic Tools 111

Analytic Tools Customer Experience Data Visualization User Testing 111

Roman Pichler

MAY 10, 2016

In September 2014, I had a first version of the book available for review—MVP number two. My posts on market segmentation and eliminating product features are minimum viable features, for instance. My second MVP helped me with this challenge. The feedback I received was mixed.

Books 152

Books Product Research Feedback Software Workshop 152

Product Talk

JUNE 12, 2019

I first met Hope in 2014 when she asked me to coach her product teams at CareerBuilder. Presenting this view with supporting customer quotes effectively communicated and aligned the leadership and product team to pursue the most promising value propositions in the go-to-market planning. Click to see a full-sized image.

Reporting Tools 238

Reporting Tools Feedback Software Data Visualization Product Research 238

Good Product Manager

OCTOBER 26, 2014

Some organizations have tried to improve their product lifecycle management framework — and their overall process used for innovation and go-to-market activities — over and over and are still struggling. Take the 2014 SiriusDecisions Product Management Tools Survey now ! — Jeff Lash (@jefflash) October 18, 2014.

Research Software 74

Research Software Framework Product Research Product Management 74

Intercom, Inc.

APRIL 26, 2018

Adam: In the years that have passed since the book originally came out in 2014, how has your thinking about habits evolved? There haven’t been any changes since the book came out in 2014. And yet, Google has 90% market share? There are so many products out there built with the best intentions that users just never use.

User Testing 223

User Testing Research Software Product Research Weak Development Team 223

The Product Coalition

DECEMBER 29, 2020

The memo describes the role of the ‘Brand Man’ who would be responsible for managing the product, tracking sales, and general marketing and promotion of the product. Product School was founded in 2014, from a small coworking space in San Francisco. The global product community started getting the recognition it deserved.

Reporting Tools 178

Reporting Tools Product Management Product Manager User Testing 178

Intercom, Inc.

AUGUST 8, 2019

From Twitter, I ended up going to Slack in 2014, about six months after it launched. Kaitlin: Turning our attention to your time at Slack, you joined in 2014, as mentioned. We’re overseeing everything from marketing content, to the help center, to Slack itself. It’s part of the marketing of the company.

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

The Product Coalition

FEBRUARY 14, 2022

Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy product managers. Back in 2014, the default wasn’t data science, it was still considered almost science fiction, and when you needed prediction functionality you simply went to the developers.

User Testing 143

User Testing Data Visualization Product Management Product Manager 143

The Product Coalition

JULY 11, 2022

The track gained renewed attention in 2014, when Daniel Radcliffe, performed the entire song flawlessly on the Tonight Show with Jimmy Fallon. link] In the original song the lyrics, every two lines move to the next letter of the alphabet.

Positioning 120

Positioning Product Research Product Management Product Manager 120